Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Cat avg: 7.4
Top Performing Features
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 7.9
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Cat avg: 8
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.5
Worst Performing Features
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Cat avg: 8.4
Custom reports
Users can create custom reports.
Cat avg: 7.1
Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Cat avg: 8
LeadFox Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
7.6-1%
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 6.7
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.4
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
3-62%
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
5-36%
Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Category average: 8
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
5.3-27%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Custom reports
Users can create custom reports.
Category average: 7.1
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
5-37%
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
LeadFox Features from the Vendor
Email & Online Marketing
Vendor-reviewedDynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
Vendor-reviewedLead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Campaign Management
Vendor-reviewedEvent/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Vendor-reviewedSocial sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Social profile integration
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Vendor-reviewedDashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Standard reports
The software offers pre-built reports with metrics standard to the category.
Custom reports
Users can create custom reports.
Platform & Infrastructure
Vendor-reviewedIntegration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.