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Lane Four

Score7.1 out of 10

2 Reviews and Ratings

What is Lane Four?

Lane Four is an account-based lead management app on the Salesforce AppExchange that bridge the gap between marketing automation and Salesforce. Numerous SaaS clients are currently using our app to boost their ABM strategies, manage rapid growth, and scale Salesforce across their companies.

Lane Four for routing

Use Cases and Deployment Scope

We use Lane Four for internal routing - account distribution, implementation projects, assignments, etc. The business problems that Lane Four solves for are basically manual workflows being handled by the platform eliminating human error and assigning to the correct teams and business units to accounts and projects. For the most part this product solves the need intended.

Pros

  • Routing
  • Project assignment
  • Salesforce integration

Cons

  • Sometimes a project remains unassigned
  • Often there are routing issues
  • I don't get notifications if an account has been assigned to me

Return on Investment

  • Time saving
  • Efficiency of routing
  • Less than ideal transparency for account handoffs

Alternatives Considered

LeanData

Other Software Used

Slack, PitchBook, LinkedIn Sales Navigator