TrustRadius Insights for Kumulos are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Convenient usage statistics: Many users have found the usage statistics provided in Kumulos' dashboard to be convenient, as it allows them to view all app customers in one place. This feature has been praised for its ability to provide a comprehensive overview of app performance and customer behavior.
Similarity to SQL query syntax: Several reviewers have praised Kumulos' query syntax for its similarity to SQL, which makes it easy for users to work with. This familiarity with SQL allows users to quickly and efficiently retrieve data and perform various operations within the platform.
One-on-one support from the team: The one-on-one support offered by Kumulos' team has been highlighted by multiple users as a major advantage. These reviewers appreciate the effort made by the team to understand their business and goals for the app. Additionally, they value the team's proactive approach in providing not only support but also suggestions for increased effectiveness.
Kumulos is used mainly on our resort's app. It is now the primary way we get in touch with our members. We use it to send notifications as well as in-app messages. By using Kumulos through the app, we are able to keep our members updated with what's going on in the resort, as well as push promotions to them. This has now replaced SMS as the main way to contact members. We aren't worried about outdated numbers anymore. As long as they have the app installed, we know we can contact them. As an added bonus, because of the number of members and messages, Kumulos is much more cost-effective than SMS. The analytics are also much better than SMS. The ways you can segregate the data are extremely helpful in determining how good or bad your campaign went. I must mention that the support team is also fantastic. I have reached out to them on occasion and they have always replied quickly and solved any issues that I had. They also are very open to listening to new ideas and actually implementing them. They can also help give you tips on how to achieve your goals with the system.
Pros
Sending app notifications.
Sending in-app messages.
Segmenting your target audience.
Delivering messages intelligently.
Customer support.
Cons
The UI could use a lot of improvement. It's not very intuitive.
Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it.
To send the same message again, you have to recreate the whole thing instead of just resending it.
Likelihood to Recommend
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
The Kumulos platform is used extensively across the company, both by internal users and also [by] extending the use of the platform to our customers. The platform lets you build rich media campaigns across mobile apps and websites, to run highly personalized campaigns to drive user interactions and return visits. It also helps with user acquisition.
Pros
Very, very easy to use - yet equally powerful
Personalization of messages
Data back feeds
Running mobile and web campaigns in one place
Awesome support
Cons
Would like to see more channels, not just push and in app, SMS for example
Likelihood to Recommend
[The] platform fits great with distributed teams. It has some really great features around workflow approval, where you can set authors and approvers for work and then track and audit trail the approval. It's a great fit for anyone looking for an enterprise solution to deliver automated personalization at scale. I think it's less well suited to small start-ups. The platform is easy to use, but there's a lot in it, some of which won't be that attractive to a simple app that's just starting out.