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Kochava

Score10 out of 10

20 Reviews and Ratings

What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

It supports a fantastic data market that places a premium on mobile devices.

Use Cases and Deployment Scope

It is useful for a variety of tasks,

including app monitoring, push notification app analysis, consent management,

and deferred deep linking, to name a few.

It also offers a complete SDK for a

general application, as well as several application areas including retention,

user acquisition, and analytics/BI.

It allows us to analyze advertising,

clicks, installs, audience engagement, and most importantly, leads.

The platform provides real-time

relevant data for Android and iOS and can be integrated into mobile apps via

an SDK.

Pros

  • It is a very comprehensive attribution tracking solution that can monitor both mobile apps and web versions, includes an organized dashboard that provides us with important data.

Cons

  • Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

Most Important Features

  • This tool is wonderful for making a large number of files and procedures more practical and efficient in a simple way. It's also great for speeding up our decision-making and having control over multiple files simultaneously.

Return on Investment

  • It's crucial to allow us to examine and track intelligent relationships that can be used to assess the performance of the marketing process.
  • It offers a number of benefits, including the ability to collect all campaign performance data and track how much money we spend on our campaigns.
  • To increase conversion, we can take advantage of Kochava's app connections and QR codes.
  • It provides us with real-time analytics and good reporting through Kochava BI and third-party solutions.

Alternatives Considered

Influ2 and AnalyticOwl

Other Software Used

InfiniGrow, Factors.AI, Influ2

It facilitates an excellent data market that prioritizes mobile devices.

Use Cases and Deployment Scope

We can use Kochava to handle app monitoring, push notification app analytics, consent management, and deferred deep linking, among other things. Kochava provides us with a comprehensive SDK for a global application and various application sectors such as retention, user acquisition, and analytics/BI. Kochava provides the ability to

research advertising, clicks, installs, audience engagement, and most importantly, leads.

The platform offers extremely useful real-time statistics for Android and iOS, and can be incorporated into mobile applications via SDK.

Pros

  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

Cons

  • Getting started with Kochava was not easy for the team members, and setup was a bit difficult at first, but customer support has always been available.

Most Important Features

  • Kochava is perfect for making a large number of files and processes more practical and efficient in a simple way, which is not useful for optimizing our decision-making process and having better control over several files at the same time.

Return on Investment

  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.

Alternatives Considered

Influ2 and AnalyticOwl

Other Software Used

InfiniGrow, Influ2, AnalyticOwl

Kochava - the Good, the Bad and the Ugly

Pros

  • Tracks attributed installs and events
  • Customer service is not bad

Cons

  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection

Return on Investment

  • We have had issues with quality due to the poor reporting
  • Lost several opportunities based on lack of visibility
  • not user friendly dashboard, and therefore harder to use than other common platforms

Alternatives Considered

AppsFlyer, Branch, Adjust Attribution and Everflow

Usability

Other Software Used

AppsFlyer, Branch, Adjust Attribution

Great product for link tracking and attribution

Pros

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.

Cons

  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.

Return on Investment

  • It's helped increase user LTV through selection of right marketing channels.
  • It's helped decrease CAC through attribution tracking.
  • It has taken a lot.of tech bandwidth for integration.

Alternatives Considered

AppsFlyer