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Kochava Information Reviews & Insights

Score10 out of 10

20 Reviews and Ratings

Community insights

TrustRadius Insights for Kochava are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Reliable and Comprehensive Attribution Tracking: Many users have praised Kochava for providing reliable and comprehensive attribution tracking. They appreciate the ability to track campaign spending and improve conversion rates using the platform's robust tracking capabilities. Outstanding Customer Service: Several reviewers have highlighted the outstanding customer service provided by Kochava. Users find their representatives to be responsive, friendly, and prompt in their responses. The exceptional support enhances the overall experience with the tool and sets Kochava apart from other software vendors. Ease of Use and User-Friendly Setup Process: A common sentiment among users is that Kochava is easy to use and has a user-friendly setup process. They find it simple to implement on web pages and mobile apps, making it convenient for them to get started quickly. This ease of use contributes to a positive user experience with the platform. Overall, reviewers appreciate Kochava's reliable attribution tracking, outstanding customer service, and user-friendly nature of the platform.

Kochava Reviews

2 Reviews
InformationComputer Software1Internet1

It facilitates an excellent data market that prioritizes mobile devices.

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We can use Kochava to handle app monitoring, push notification app analytics, consent management, and deferred deep linking, among other things. Kochava provides us with a comprehensive SDK for a global application and various application sectors such as retention, user acquisition, and analytics/BI. Kochava provides the ability to research advertising, clicks, installs, audience engagement, and most importantly, leads. The platform offers extremely useful real-time statistics for Android and iOS, and can be incorporated into mobile applications via SDK.

Pros

  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

Cons

  • Getting started with Kochava was not easy for the team members, and setup was a bit difficult at first, but customer support has always been available.

Likelihood to Recommend

Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department. Kochava is a handy marketing tool for running mobile app campaigns and analyzing data. Kochava assists employees in completing their demanding duties while also ensuring the security of business data.

Great product for link tracking and attribution

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution of various marketing channels, helping a marketer understand the ROI. It tracks Facebook, Google and other major channels and also shows some basic analytics on top of this data.

Pros

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.

Cons

  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.

Likelihood to Recommend

It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc. It's not suited if you aren't doing any marketing spends on paid channels.
Vetted Review
Kochava
2 years of experience