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Knak

Score8 out of 10

11 Reviews and Ratings

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What is Knak?

Knak is an email marketing solution built to create emails and landing pages through Marketo.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Knak has to offer, as determined by TrustRadius' reviewers.
Based on 11 ratings of Knak's features
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Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Areas for Improvement

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 8.6

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

Reviews

What users are saying about Knak.
View all reviews

The Future of Emails and Landing Pages

Incentivized
Tim CeratoView profile
Assistant Vice President, MarTech & Growth Marketing at Southern New Hampshire University (10,001+ employees employees)

Use Cases and Deployment Scope

We leverage Knak to create all of our in-funnel emails and landing pages. It's drastically improved the speed at which we can deliver new templates, emails, and landing pages without needing internal development expertise. Last year, with Knak's help, we launched over 250 experiments across our funnel. All in all their technology is great, their team is incredibly helpful and they've played a huge role in the improvement of our prospective student experience.

Pros

  • Cross-Platform/Device Compatible Emails and Landing Pages
  • User Friendly Drag and Drop Interface
  • Beautiful Layout and Design
  • Easy Integrations
  • Efficient Workflows

Cons

  • The Salesforce Marketing Cloud connector is less advanced than the Marketo connector. That said, they've made huge process here!

Return on Investment

  • High ROI
  • Enabled 250+ experiments

Knak - A great solution with great support

Incentivized
Akande DavisView profile
Marketing Communications Specialist in Marketing at Hunter Industries (1001-5000 employees employees)

Pros

  • Allows for responsive email template design
  • Easy to organize emails
  • Great syncing and updating for existing emails

Cons

  • Sometimes there are issues with buggy code
  • Updates sometimes will break emails

Return on Investment

  • Great return on time investment
  • Great return on our strategy to get new communications out the door

Other Software Used

Marketo, SugarCRM

Knak is great for mobile-optimized templates

Incentivized
Lisa HeayView profile
Marketing Consultant in Marketing at Heinz Marketing Inc (1-10 employees employees)

Pros

  • Well designed templates
  • Easy integration with Marketo
  • New templates all the time and a big library to choose from
  • Mobile-optimized templates

Cons

  • It'd be cool to be able to tweak certain elements of templates - image placement, for example.
  • Integration with other marketing automation platforms

Return on Investment

  • It's been great for us because we don't have a technical web developer resource on staff to create templates for us.

Alternatives Considered

Marketo

Other Software Used

Marketo

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