TrustRadius Insights for Knak are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Simplicity and ease of use: Users appreciate the simplicity and ease of use of Knak's drag-and-drop platform, allowing them to quickly build emails using pre-built modules and customize them as needed. Many users have found the platform intuitive and straightforward, making it easy to design and develop emails without the need for strong coding knowledge or skills.
UTM parameter setup and continuous updates: Users value the ability to set up UTM parameters in their campaigns and the continuous updates to Knak's code, ensuring responsiveness and proper rendering across different email clients, browsers, and mobile devices. The automatic appending of UTM parameters to each link within the email is highly appreciated by users as it saves time and allows for customization.
Flexibility and customization options: Users praise the flexibility and customization options provided by Knak, allowing them to create and sync emails quickly and easily. They value the ability to customize content and then templatize it for expanded use, which enhances efficiency in content creation.
We use Knak daily to develop email marketing materials for our Marketo instance and for our sales team as Outlook Templates in the field. It addresses the business problem of requiring an in-house coder or developer to create our Marketo emails.
Pros
Allows for responsive email template design
Easy to organize emails
Great syncing and updating for existing emails
Cons
Sometimes there are issues with buggy code
Updates sometimes will break emails
Likelihood to Recommend
If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution.