#1 most frequent
United States of America
71.5%138 installations of 193
What is Klue?
Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals.
Track Competitors
Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats.
Centralize Competitive Content
Update sales battlecards collaborate and deliver consumable competitive strategies in the tools Sales reps use every day.
Improve Sales Performance
Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths.
Track Competitors
Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats.
Centralize Competitive Content
Update sales battlecards collaborate and deliver consumable competitive strategies in the tools Sales reps use every day.
Improve Sales Performance
Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths.
Categories & Use Cases
Videos
Who Buys & Uses Klue
#2 most frequent
Canada
8.3%16 installations of 193
#3 most frequent
Norway
2.6%5 installations of 193
Good for info but a tad hard to navigate
Use Cases and Deployment Scope
To have in hand competitive information about similar products and being have to have battle cards to know exactly how docebo compares and win to other. Give you case studies and situations where you could win or loose. Nice to have a slack extension too, to have information in hand.
Pros
- Battle card
- Design
Cons
- Not the easier to use
- A bit hard to navigate
- under-utilized sometimes
Return on Investment
- Save time for building cases
- Centralized hub to everyone has access to the exact same information
- Centralized hub to everyone has access to the exact same information
Usability
Other Software Used
Slack, Gong, Sendoso
Indispensable competitive intelligence platform
Pros
- Gathering publicly available intelligence - news, blogs, reports, etc.
- Organizing intel into customized, meaningful buckets by the competitor.
- Creating useful battle cards for sales.
- Capturing news and info as you come across it online.
Cons
- Doesn't currently capture reviews (like this one).
- Battle card templates are limited.
- Push alerts when changes occur on tracked pages.
Return on Investment
- Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
- Given our deal size, the payback/ROI is virtually instant.
- The entire company is more in tune with the competitive landscape.
Alternatives Considered
Kompyte
Other Software Used
Zoom, Marketo, Microsoft Office 365
Klue Review
Use Cases and Deployment Scope
We used Klue to aggregate competitive intel on our competitors. It's used by the entire sales team and we frequently get email updates and alerts from it. As far as I've seen the team doesn't use it too frequently, although product marketing may still use it.
Pros
- Battlecards
- competitive intelligence
- email updates
Cons
- Interactivity and continued relevance after creation of battlecards
Return on Investment
- Positive in terms of alignment around product messaging
Alternatives Considered
Owler
Other Software Used
Spiff, Clari
