Kissmetrics Reviews & Insights

Score9.6 out of 10

96 Reviews and Ratings

Community insights

TrustRadius Insights for Kissmetrics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Reviews

48 Reviews

Secure web data analysis, ideal for successful decision making

Rating: 10 out of 10

Incentivized

June 1, 2021

Use Cases and Deployment Scope

Kissmetrics has helped us in web analytics by using it to make data-driven decisions. For needs covering general market analysis topics, I can get accurate quantitative support. We can also seamlessly track leads, content, and social media submissions. This allows us to quickly change content strategies and social media posts to cover the most compelling topics. Kissmetrics is the company's most acclaimed program.

Pros

It is easy to install; most people install the tracking code and run it in a few minutes.
It has excellent viewing and configuration options and can provide me with a lot of security and consistent tool management according to my needs.
This tool provides a lot of information and data; I can use this information and data to control better what I want to play the analyst role.
I can track sessions from desktop and mobile.

Cons

I think the speed of tool updates has slowed down a lot lately.

Likelihood to Recommend

Kissmetrics is an excellent tool for companies that want to track their website users or use funnels to gain customers. For small businesses and startups. If you want a lot of information about how users interact with your sites, Kissmetrics will provide it.

Sean Cummings

Sales Director in Sales at RTB House (501-1000 employees)

Vetted Review

3 years of experience

Web analytics made easy

Rating: 8 out of 10

Incentivized

April 27, 2021

Use Cases and Deployment Scope

Running marketing campaign was made easy by Kissmetrics. The insight that we got from the campaign reports are pretty helpful in redesigning / realigning the audiences . We ran web analytics using kiss metrics as well. It helped us in solving the abandon cart use case. We did get an individual profile of the customers which helped us in segmenting based on user behavior and visit metrics.

Pros

Web analytics
Visit metrics
Abandon cart journey
Campaign statistics

Cons

Easy to use
Visitor metrics dashboard
Unique profile of users

Likelihood to Recommend

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

akshay kashyap

Business Technology Analyst in Information Technology at Deloitte Digital (5001-10,000 employees)

Vetted Review

2 years of experience

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Kissmetrics Delivers Robust Reporting for Any Sized Business

Rating: 8 out of 10

Incentivized

March 22, 2021

Use Cases and Deployment Scope

We used Kissmetrics at our organization to handle a lot of the reporting and tracking for our marketing and in-product interactions. It's been used for A/B testing, populace analysis, and personalizing reports so everyone sees what metrics they are most interested in. In the end, we were impressed with how it breaks down data.

Pros

Breaks down data
Provides personalized reports
Allows for A/B testing

Cons

The interface isn't always easy to use.
It's expensive to upgrade your plan.
Some on our team wanted better data visualization.

Likelihood to Recommend

Kissmetrics is well suited for your organization if you have a solid budget for robust reporting that goes beyond what Google Analytics offers for web attribution and user-level analytics. Once your team is familiar with the tool, you can create personalized reports and create new events and properties, etc. quickly to target the metrics that matter to you.

Verified User

Manager in Marketing (1-10 employees)

Vetted Review

1 year of experience

Amazing software with deep analytic features

Rating: 8 out of 10

Incentivized

November 15, 2019

Use Cases and Deployment Scope

It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our customer conversion process and discover areas where we're losing potential customers.

Pros

Site Search Tracking.
Multiple Site Management.
Keyword & Campaign Tracking.

Cons

Huge learning curve.
It's hard to summarize data.
The CRM integration is tough.

Likelihood to Recommend

Kissmetrics offers many powerful functionalities, such as A/B testing and population analysis. The platform allows users to combine their data with different search levels, making the tool unique compared to its competitors. It's recommended for organizations who care more about campaign-level targeting and recommendations.

Balaji Perumal

Manager Digital and Social Media in Marketing at CPT (201-500 employees)

Vetted Review

1 year of experience

Extremely helpful for web analytics but hard to maintain

Rating: 8 out of 10

Incentivized

January 9, 2019

Use Cases and Deployment Scope

It is used by the product team for web analytics to make data-driven decisions to enhance the user's journey. It is used for all kind of engagement and behavioral analytics.

Pros

Great features to track user journey/path
Extensive data and insights are provided by the tool
Sales funnel reports are easy to understand
Great visualization and configuration options

Cons

The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
Limited integration capabilities
Expensive, hence difficult to implement and maintain for early stage startups
High learning curve

Likelihood to Recommend

It is well suited for web analytics at a small and medium business level but not for early-stage startups because of the cost factor.

Abhishek Agarwal

Senior Product Manager in Research & Development at Zee Entertainment Enterprises Limited (51-200 employees)

Vetted Review

1 year of experience

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Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!

Rating: 8 out of 10

Incentivized

January 8, 2019

Use Cases and Deployment Scope

I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the funnel leads and most importantly demos. After careful research and testing, I found that Kissmetrics is able to answer these questions and more! Currently, Kissmetrics is utilized by the marketing team, executive team and member success--with other departments researching the best way they can also use the data that Kissmetrics provides!

It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:

Tracking leads and demos from content and social media (this works perfect and has allowed us to nimbly change content strategies and social posts to hit on topics that provide the best return.
Tracking how event leads interact with our website after an event (this is something that I came up with and surprised even our Kissmetrics account rep).
Track account-based marketing leads and sees if our offline efforts get them to our website.
Track website popup performance.

And TONS more! We can't imagine starting any campaign without Kissmetrics now--it is what essential to our marketing efforts!

Pros

Track desktop and mobile sessions for a single user.
Provide high-level detail on how different user-defined funnels are performing.
Ease of install--seriously, most people can easily install the tracking code themselves and have this running in minutes.

Cons

Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

Likelihood to Recommend

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.

On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.

Aaron Treguboff

Organic Reach Lead in Marketing at WebPT (201-500 employees)

Vetted Review

2 years of experience

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Creative Marketing Strategist's Kissmetrics Review

Rating: 8 out of 10

Incentivized

January 7, 2019

Use Cases and Deployment Scope

Every client we have at Curaytor has a website that is hosted on our exclusive platform. We offer a service that sets up Kissmetrics on their website in order to guide visitors from page to page in a logical fashion. The hopes are they are guided to relevant content at the right time, enhancing the customer journey and leading to higher engagement and conversion.

Pros

Setup is easy
They show you examples of what your "pop-up" will look like as you type the content in
You can personalize the pop-ups to fit your brand
You are able to measure how effective the paths you set up are

Cons

I would like to be able to schedule an update to the wording so that it doesn't get stale
I'd like more freedom with the design/look/shape of the pop up
It can be difficult to manage several accounts under one username

Likelihood to Recommend

It's a great alternative to the more expensive chat bots such as Drift and Intercom. It allows you to set up a pathway for your customers to follow.

Lisa Palombo

REVAMP in Marketing at Curaytor (11-50 employees)

Vetted Review

2 years of experience

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For detailed user activity, Kissmetrics is your tool.

Rating: 9 out of 10

Incentivized

December 19, 2018

Use Cases and Deployment Scope

We set up Kissmetrics to get a better understanding of how users were using the website in order to better tailor the site to user needs/wants. The data provided is very useful if you know what to do with it and the program works well. It seems there are constantly new features, which is always a plus for any software. Overall the software is great, and very useful, but the cost can be prohibitive for a small company.

Pros

The extensive data is great for really understanding your website users.
Easy to see the exact flow that your users follow and can give insight on where you can improve.
Extensive report data, and you can really dig down to find just about any information.

Cons

The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
Bit of a learning curve if you're not already familiar with data it provides and how to use it.

Likelihood to Recommend

A great tool for companies that want to really track their website users and/or are using funnels to gain customers. The data Kissmetrics provides is invaluable to a strong marketing plan to determine what is and isn't working. For small businesses and start-ups the cost can be prohibitive. But if you want extensive data on how users are interacting with your site(s) Kissmetrics will give it you.

Verified User

Executive in Information Technology (1-10 employees)

Vetted Review

1 year of experience

Analytics taken to a whole new level

Rating: 8 out of 10

Incentivized

May 22, 2018

Use Cases and Deployment Scope

We've used Kissmetrics for a few years now which was initially used as supplemental to Google analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.

Pros

A/B Multivariate testing, conversion rates of campaigns
Simple and easy to use UX
Setting up goals and events

Cons

First time setup is time-consuming, should be improved upon.
Lacking support and documentation.
Some experiment reporting requires the user to be very tech savvy.

Likelihood to Recommend

Kissmetrics is great to use when you need to identify the individual user's behavior and the journey taken throughout your website to identify improved paths to conversions. There is a learning curve when analyzing the reports produced within Kissmetrics but it is worth the investment. Being able to monitor social campaigns and content marketing efforts.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

3 years of experience

Powerful, yet simple sales funnel analytics

Rating: 7 out of 10

Incentivized

April 28, 2018

Use Cases and Deployment Scope

We have used Kissmetrics tools for several months, originally as a supplementary analytical tool to Google Analytics, then as a selfstanding toolset that overcomes several Google limitations. I have used this solution by delivering marketing and sales optimization projects, aiming at reaching higher conversion rates. Using this tool helped us to set up and analyze the customer behavior and delivered nice reports in a short time.

Pros

Planning and implementing campaigns, A/B testing, conversion rates measurement
Very useful by mid sized company (client), easy to deploy, setup and get quick reports
Sales funnel reports with zoom-in ability by analyzing the root causes for customer behavior

Cons

Integration with other tools - when an "online" or "near-online" integration is required the tool does not cope. You can always export data to JSON etc. and load them into a second system, but this is not a viable solution for many business applications.
UI - the user interface is not very user-friendly, it is not always very intuitive.

Likelihood to Recommend

Strong points:

Engagement scenario planning
A/B testing
Simple and easy to use conversion rates analysis
Finding possible root cause or touch points where the web or mobile front-end can do better
After getting used to "what means what" in the interface, it is quick to accomplish tasks within Kissmetrics

Weak points:

When the customers clear the cookies between visits, it is impossible to recognize they are returning visitors, not new ones. There are ways how to keep the digital signature, but this is implicitly not allowed without a consent of the client (neither here, nor by Google etc.). An analyst needs to recognize returning clients, from really new clients to the site. There should be some legal way how to overcome this "deleted cookies" issue, but it is not available here

Viktor Mulac

Senior Consultant in Information Technology at A.T. Kearney (1001-5000 employees)

Vetted Review

1 year of experience

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