Kevel is a win for lean teams and custom solutions!
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
We used it as an ad server to implement client side header bidding with prebid. We also use it for serving direct deals. It's used pretty widely across the whole organization and has been a great asset for managing various different campaigns. It addresses the problem of organization and delivery of ad campaigns. It allows non-technical employees to manage campaigns and ad creatives. It also allows for a great amount of customizability for more technical employees. If there is a solution that was not currently available, Kevel was quick to address the problem and work towards a solution.
Pros
- More personable team that can address customizations needed to the product.
- Easy to use interface.
- Frequent product updates with notifications via email.
- Well documented API.
Cons
- User interface could be faster to load.
Likelihood to Recommend
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Vetted Review
4 years of experience