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Motive

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What is Motive?

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, & delivery.

Categories & Use Cases

Media

Fleet View: Fleet View gives real-time visibility and historical context for decision-making and customer service. - Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. - Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security. - Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation
Driver Safety: Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk. Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction. The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make. Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person. In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery. The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring. The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.
Equipment Monitoring: Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows. -Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers . - Finds any asset, immediately, even in battery mode. - Prevents theft and unauthorized use with geofence alerts. - Identifies dormant and underutilized equipment to reposition assets and increase utilization - Sends maintenance alerts via engine hours and telematics, reducing downtime -Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform. -Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.
Fuel Utilization: Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions. -Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles. -Improves vehicle efficiency by tracking fuel consumption by driver and vehicle. -Coaches drivers by pinpointing wasteful behaviors. -Displays true idling, productive idling, and the source of each. -Offers comparisons of performance against the broader Motive network with suggestions for improvements. -Assesses vehicles and routes for electrification with historic tracking and telematics data. -EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.
Coaching: Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions. -Turnkey coaching workflows identify drivers and behaviors that require attention. -Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history. -Enables self improvement by allowing drivers to view their safety events in the Motive Driver App. -Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.
Spend Management: The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows. - Fleet and spend are managed in the same dashboard, with automated reporting. - Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time. - Customizable spend controls to control cardholder spend by amount, day of week, and time of day - Phone-based card unlock prevents skimming. - Creates discounts on fuel, maintenance and more at over 25,000 partner locations. - Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations. - Supports purchases everywhere Mastercard is accepted.

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Reviews

What users are saying about Motive.
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You need this if you have vehicles

Incentivized
Verified User
Manager (501-1000 employees employees)

Use Cases and Deployment Scope

As operations manager we use Motive for our planning, location tracking, servicing, safety and logbook management. being able to integrate all of these functions helps streamline our operation and the added fuel card allows cost tracking for each vehicle. We have Motive running on a large screen, so we all know the location of our branch vehicles. We can have service schedules added and keep track of the drivers logbook and safety. The cameras allow for added safety, both for the driver and the public at large. The Motive program is easy to use and has a range of tools to suit most operations.

Pros

  • Location tracking and time management
  • AI Camera assessments for driver and their skills
  • Cost management - when using Motive card and other cost tools

Cons

  • Mobile interface can be a bit confusing
  • Some AI assessments are to narrow
  • Need a rear facing external camera

Return on Investment

  • Safer drivers
  • Efficient route planning
  • Customer information on delivery times

Other Software Used

Stone Profit System, Paycom, Microsoft 365 Business Premium

Great Investment for Business Safety

Incentivized
Verified User
Manager in Human Resources (501-1000 employees employees)

Use Cases and Deployment Scope

Motive is a wonderful tool that we use across our entire organization to keep compliance and safety risks at an all-time low. The features and capabilities allow us to prevent and coach safety instances instead of reacting.

Pros

  • GPS Monitoring
  • Reoccurring Habits
  • Crash Alerts

Cons

  • Reports can be a little more detailed

Return on Investment

  • Decrease in Safety Incidents
  • Safety Improvement

Other Software Used

Fleetio

One of the best telematics and software companies I have ever partnered with.

Incentivized
Michael O'NeilView profile
Michael O'Neil at Reliable Carriers (201-500 employees employees)

Use Cases and Deployment Scope

We use Motive on a day-to-day basis. The product helps us keep track our trucks, trailers, and drivers. We are able to make sure our team stays safe by using the product as well as track our assets in order to make educated business decisions. The product is used across our company for operations, sales, maintenance, finance, and safety.

Pros

  • Support for their product
  • Development based off user input
  • Constantly adding new features keeping an edge over all competition.
  • Problems are resolved immediately
  • Constantly asking for customers opinions

Cons

  • team functionality with the drivers app
  • providing drivers fault codes
  • automatically updating while in drive mode

Return on Investment

  • Exoneration is the biggest thing we take away from the dashcams and product
  • Drivers have become safer with the coaching aspects
  • Operations is able to view our entire fleet and have a closer grasp on actions and reactions as needed

Alternatives Considered

Samsara Vehicle Telematics

Other Software Used

PrePass, EFS Compliance, Trello, IBM MaaS360, iTMS.net

Motive- the best ELD service for its value

Incentivized
Heather WaleriusView profile
Safety Director at JMS Transportation (51-200 employees employees)

Use Cases and Deployment Scope

We use Motive for the ELD, fuel cards, and for drivers to receive their dispatches. We use Motive outward facing dashcams to coach drivers on unsafe driving habits as well as to give positive feedback on safe habits. Drivers are also able to upload documents for safety, compliance, and maintenance.

Pros

  • ELD- alerts drivers when they are close to their hours of service, ensuring they stay compliant
  • Dashcams- allows us to provide feedback and coaching to drivers on things that need addressed as well as things that are going well
  • Customer Service- drivers and fleet personnel can chat with customer serviced. Resolutions are provided very quickly and efficiently.

Cons

  • Fuel card- would like for there to be a real time alert if a fuel card is trying to be used fraudulently
  • Updates- drivers would like notifications within the app letting them know that they need to update the app
  • Customizable volume for dashcams- would like to be able to adjust volume ourselves for dashcam alerts

Return on Investment

  • Overall CSA scores due to hours of service have dropped by over 40%
  • Accidents due to driver behavior have decreased by over 70%
  • Fuel costs down by 15%

Other Software Used

McLeod LoadMaster, Tenstreet

Motive Review - From sales to implementation

Incentivized
Aaron KelverView profile
US - Asset Manager in Corporate at Enercorp Engineered Solutions LLC (201-500 employees employees)

Use Cases and Deployment Scope

We use Motive to integrate their safety features and coaching into our culture. Their product currently addresses our drivers poor behaviors but also gives us insight into their positive behaviors so we can reward those as well. We are currently trialing their Omni camera on our forklifts as well as trialing their Asset Gateway. I am looking forward to getting asset utilization to see if we are able to adjust our trailer or forklift fleet size.

Pros

  • AI event detection is top notch (We trialed side by side with Samsara)
  • Tech forward. Motive is moving in the right direction and they deploy a lot of resources to get them there. Their road map is why we partnered with them.
  • Motive are true partners. From flexibility and support on the trial to contract negotiations, through implementation we have really been given the white glove treatment. It really is hard for me to say anything negative about my experience.

Cons

  • One of the features I find frustrating to use is adjusting speed limits. Sure, when someone breaks a speed limit and it gives me an event I can go into the event and easily adjust the speed limit, but ONLY FOR THAT SECTION they sped in. If I need to adjust the speed limit for the whole road, thats another matter entirely. We work in the middle of no where so I have noticed there have been more examples of this than I would like. But I also understand they get their speed limit data the same as every other service so its not like Motive is behind, just limited to the data they receive.
  • I would like to be able to determine event criticality so that any event I want to be automatically assigned as "coachable" will be. Also in regards to the events page, I would like to see a way to select multiple events (maybe some check boxes to select the ones you want) and be able to assign them all to "coachable" or dismissed". Especially during implementation we are getting a lot of "obstructed view" and this is not going to count against their score, we just want to dismiss them after seeing who it is so we can address it. But we get 10 or 12 for each person and have to go into each one individually... It is just a little time consuming and I think the multi select functionality fixes that.
  • Currently maintenance reminders use engine hours OR miles. I would like to see the capability of using both. for example, a good estimate is 1 hour of engine idle time is equivalent to 30 miles driven. So if we set a 10,000 mile maintenance alert, I would want that to include the actual odometer reading (lets say 7,000 miles) and add the engine hours to miles conversion, lets say it has 100 idle hours (100x30 = 3,000). Hope that makes sense.

Return on Investment

  • We are still in the implementation phase so we are just beginning our journey to ROI.

Alternatives Considered

Samsara Vehicle Telematics, Samsara Equipment Monitoring and Samsara Apps & Driver Workflows

Other Software Used

Geoforce Track and Trace

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