Kajabi Reviews & Insights

Score8.6 out of 10

63 Reviews and Ratings

Community insights

TrustRadius Insights for Kajabi are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Professional Course Creation: Users have praised Kajabi for its ability to create attractive and professional courses, incorporating various content formats such as videos, text, and handouts. This versatile feature has been mentioned by multiple reviewers and contributes to delivering a comprehensive learning experience.

Customizable Themes: Reviewers appreciate the flexibility of selecting different themes in Kajabi, allowing them to customize the appearance of their courses according to their specific needs and branding. This customizable theme feature has been highlighted by several users as a valuable aspect of the platform.

Multiple Program Management: Users have praised Kajabi for its capability to house multiple programs with various access levels. This functionality enables effective organization of content and provides different levels of access to audiences. Multiple reviewers have found this feature helpful in managing their online course offerings effectively.

Reviews

24 Reviews

Review of Kajabi

Rating: 8 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

We use it to host and create our eLearning modules. The software allows us to host up to 5 of our eLearning courses. We can then also provide access to these eLearning modules to our customers. We use the back end system to measure how many employees at the customer completed the modules and we can run reports and provide them to the customer.

Pros

Back-end system is easy to use.
Pricing for what we pay for the subscription is not exorbitant.
Provides very good uptime (never down or having maintenance issues)

Cons

It is a little clunky to find our courses on Kajabi.
Customer service is not the best.
Provide better response time to issues.

Likelihood to Recommend

It provides a great system to host and manage eLearning modules. We use it for just that purpose alone. It has a lot more functionality that we just don't use, so for us we may be better suited with an LMS that was more targeted, but the price was better than more targeted offerings in the market.

Chris Morin

CLO in Professional Services at ASCENSION WORLDWIDE INC (1-10 employees)

Vetted Review

4 years of experience

Very good platform to support your learners

Rating: 9 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We use Kajabi to create exceptional learning experiences for participants in our programs. We download webinars, printable pdfs, and articles, and turn all our materials into learning paths for our learners. This is very helpful in organizing the study process. Also, we use an email function to remind our participants that they need to read or watch some materials or notify them about new information available in the system.

Pros

Whole course creation
Forums for students
Email reminders

Cons

Landing page customisation is very basic
Live webinars works through third services
Video can't be downloaded on the forum

Likelihood to Recommend

If you need to create a self-paced course, Kajabi works well, if you want something complicated, and want to check homework and communicate a lot with students, Kajabi must be used in complex with other resources like Slack and YouTube. But anyway it is a good platform to create a digital course.

Maria Sergeeva

Digital Strategist in Marketing at FaceyogaSchool (11-50 employees)

Vetted Review

1 year of experience

View profile

Highly recommend Kajabi for digital creators

Rating: 9 out of 10

Incentivized

March 18, 2025

Use Cases and Deployment Scope

I use Kajabi to run my entire business - from website, the emails, to collecting leads, to visualizing my entire profit and even affiliates.
My use case is that I am online course creator with several online courses but also several live courses and Kajabi has helped my easy my tech burden, make my systems more simple yet effective, and provided customer support that many other platforms lack.

Pros

Website creation
Complete all in one solution for a digital business
Email marketing
Affiliate creation

Cons

I wish their affiliate system was more robust. They are missing reminders for when affiliates make a purchase and ways to help us track payouts or provide payouts
SMS - they do not have any direct text messaging integrations at this moment which makes text reminders for classes or thanks a difficulty.

Likelihood to Recommend

Kajabi is well suited for online creators that are selling online courses, online training, in person training or for brand creation. If you are wanting a blog, a website, video hosting, and emails that can be scheduled and all connected for easy tracking and seeing your business systems then I highly recommend Kajabi.
Kajabi does not have POS software so it is not recommended for ecommerce systems.

Dr. Emma Shapiro

Ceo of Alternative Healthcare Careers in Information Technology at Alternative Healthcare Careers (1-10 employees)

Vetted Review

4 years of experience

View profile

The perfect all-in-one tool for course creators

Rating: 9 out of 10

Incentivized

March 12, 2025

Use Cases and Deployment Scope

Kajabi is an amazing all in one tool! I started using it to host my courses, and over the years have grown to use it for courses, email hosting, podcast hosting, and my website and landing pages. It's the perfect one stop shop for business owners and helps reduce costs because it's all in one place!

Pros

easy website/landing page building
course hosting
easy to use

Cons

the email list hosting isn't as savvy or easy to use as others
coupons are easy to create but could be easier to edit/manage

Likelihood to Recommend

In my opinion Kajabi is best for coaches and course creators. Those who have course-based products can use this to manage their own business. If you don't have a digital product like a course, it may not be as necessary

Katie Zaccardi

CEO / Coach in Marketing at Out to Be (1-10 employees)

Vetted Review

5 years of experience

Kajabi is a great tool!

Rating: 9 out of 10

Incentivized

March 12, 2025

Use Cases and Deployment Scope

We are in the education space, and we use Kajabi to have lessons available for the educators we work with as well as using Kajabi's Community feature that helps us create a platform for the educators to collaborate on. Kajabi essentially represents the housing of our entire product and does a great job of it. Before Kajabi we had to use paper delivery of our materials which made it very hard to make sure schools were keeping to fidelity with our curriculum. Kajabi has been a great change.

Pros

Kajabi's community feature is fantastic. Love the ability for people to be able to collaborate.
Kajabi's feature that allows us to post and manage our curriculum is very efficient and easy to use.
Kajabi also has great features around contact management that have been critical for our use.

Cons

While Kajabi has a great community feature, it's notification system is very poor. It creates a lack of engagement in the community.
There's a bit too much red tape on customization sometimes around what you can and can't do without their oversight.
There's some issue around testing things on the front end and on the backend at the same time. The software can get pretty confused.

Likelihood to Recommend

It works great for us in the education space and delivering our curriculum to our clients. It's nice to have some of the extra access features and to have the community feature, so that works great for us. At the same time, Kajabi lacks some of the specificity we need, and I don't believe it is technically geared directly to the education space, so we will likely switch providers in the next couple of years to something that is more robust and relevant to our business model.

Greg Rellaford

Business Retention Associate in Customer Service at Hope Squad (11-50 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

Kajabi is perfect for my creative brain!

Rating: 9 out of 10

Incentivized

March 11, 2025

Use Cases and Deployment Scope

Kajabi, the platform I use to power my speaking, coaching, licensing, membership, web pages, email list, community and shopping cart.

Kajabi allows me to have everything under one umbrella, its like my invisible team. I honestly could not manage all my assets without them.

Pros

Ex. 1 I love that I can serve my clients from one system. This is critical since my clients purchase multiple services from me.
Ex. 2 I’m a complete right brain, so anything that organizes me is heaven on earth.
Ex. 3 An entrepreneurs playground for tools, support and solutions.

Cons

Email template choices needed asap
Too many places to login for communities, courses, products, admin duties
Paying for extras

Likelihood to Recommend

If you are growing a business with multiple online services, Kajabi is a no brainer.

Marquesa Pettway, CSP

SmartTechnogy for the Workplace Speaker, Biz Coach, Founder in Professional Services at VirtualBiz.Club (1-10 employees)

Vetted Review

7 years of experience

View profile

Kajabi or bust!

Rating: 3 out of 10

Incentivized

August 19, 2024

Use Cases and Deployment Scope

Currently we use Kajabi to house all of our digital products - opt-in freebies, courses, masterclasses, trainings, podcasts, PDFs, various downloads, coaching programs, tripwires, etc. It also is the hub for our email marketing/funnel/contacts. In addition it's where our monthly subscription service lives. Payments are processed there but handled by Stripe.

Pros

Segment out contacts
Student portal
Subscription/membership option

Cons

Webinar sign ups
Payment processing
Contacts/tags

Likelihood to Recommend

I think Kajabi is the end all be all streamlined all in one service for digital entreprenuers selling digital products of anykind. You can do everything within the platform (even process payments if you desire) so that you don't have to have a bunch of different systems/programs/tech set up. It's user friendly and easy to use/navigate.

Verified User

Executive in Sales (1-10 employees)

Vetted Review

2 years of experience

Kajabi is a great all-in-one marketing and sales platform

Rating: 10 out of 10

Incentivized

June 11, 2024

Use Cases and Deployment Scope

We use Kajabi as our email marketing platform, and for opt-ins and sales. It provides an easy way to generate offers and coupons. We are also starting an Affiliate program, for which setup has been very easy. Kajabi handles all of our sales outside of some evergreen products in our custom app.

Pros

Email marketing segmentation and tagging
Customizing offers and coupons
Easy-to-use templates

Cons

Dynamic email setup so messages can be scheduled in advance (ie, if someone purchases a product between when the email is scheduled and when it goes out, being able to exclude them from a sales email).
Chat support is great, but sometimes not able to understand what I am asking, even if I explain it several different ways and with screenshots. Overall they are knowledgable but it's frustrating when that happens.

Likelihood to Recommend

We aren't using the course feature any longer as we moved to an app that is easier to use than Kajabi, but it worked really well for courses. The drip functionality was a good feature and easier to use than some platforms I've used in the past. Overall it's a really solid program and doesn't take long to learn the ins and outs.

Verified User

Executive in Corporate (1-10 employees)

Vetted Review

6 years of experience

Best CRM for online training coaching and consulting

Rating: 10 out of 10

Incentivized

June 10, 2024

Use Cases and Deployment Scope

I use Kajabi for multiple things, I use it to host my video training content as well as to book coaching calls, I also use it for my email marketing, to create email sales funnels and I recently moved my website over to Kajabi as well.

Pros

great customer service for troubleshooting issues
they did a great job making it user friendly
The provide a ton of great resources to help you achieve your goals

Cons

I would like to see the ability to allow multi user to one account for B2B businesses
Having a place in the courses where you can host all the documents and templates for download like the document vault

Likelihood to Recommend

Kajabi is very well suited for coaching and consulting also great for any online training course. I wouldn't recommend Kajabi for consumable products.

Kilisha Beasley

Operations Manager at The Roofing Academy (1-10 employees)

Vetted Review

4 years of experience

Quality Value For A Content Creator With a Proven Offer

Rating: 7 out of 10

Incentivized

October 24, 2022

Use Cases and Deployment Scope

I'm tech virtual consultant currently helping a staffing company build a recruiting academy using Kajabi as the hosting platform.

The client wanted to keep the technology centralized and present the course with a certain level of quality for the user experience.

It's the first time they are taking their products to the digital space so everything had to be set up: domain, landing pages, online course, payment gateway, email marketing structure, etc.

Kajabi is one of the top course building platform and it's considered and all-in-one online business platform. It helps keep the online business tech in the same place and provides a scalable hosting platform for the business.

Pros

Hosting online courses
Simple page building mechanism
Adaptable email marketing system

Cons

The page builder is not as intuitive as other competitors. It takes too many click to get around the different elements and settings.
Better onboarding mechanism and explanation of where everything is located
I'm not sure why I need to create a event to use a simple countdown on a sales page, when I could simply choose the end date I want the countdown to go to for a specific price point offer

Likelihood to Recommend

I wouldn't recommend Kajabi for someone that's starting to figure out what their product is going to be and who is the target audience. While one could argue the starting price point isn't high compared to having a brick and mortar store, it's also not practical pay between $100-$200 a month while the business figures out their offer. Kajabi is better suited for someone who has already tested their product, specifically courses, and can start selling it relatively soon after launching their Kajabi site. While Kajabi has come out with a coaching and community products, those are still in their infancy. The strength of Kajabi is in their course content delivery supported by the ability to have a simple website and email marketing system in the same platform.

Juan R. Arroyo Yap

Chief Clarity Officer in Corporate at Juan on One Coaching, LLC (1-10 employees)

Vetted Review

1 year of experience

View profile

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Quality Value For A Content Creator With a Proven Offer

Rating: 7 out of 10

Incentivized

October 24, 2022

Use Cases and Deployment Scope

Pros

Hosting online courses
Simple page building mechanism
Adaptable email marketing system

Cons

The page builder is not as intuitive as other competitors. It takes too many click to get around the different elements and settings.
Better onboarding mechanism and explanation of where everything is located
I'm not sure why I need to create a event to use a simple countdown on a sales page, when I could simply choose the end date I want the countdown to go to for a specific price point offer

Likelihood to Recommend

Juan R. Arroyo Yap

Chief Clarity Officer in Corporate at Juan on One Coaching, LLC (1-10 employees)

Vetted Review

1 year of experience

View profile