Kahuna: get the user impact you need easily and smartly
Pros
- Easy UI to create messages.
- Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
- Very responsive sales and customer service.
Cons
- Additional reporting and analytics were introduced later but as a premium service.
Return on Investment
- Achieve 36x uplift in the number of buyers and sellers who returned.
- Hit 42% conversion rate.
- Got an additional 10% of monthly active users.
Alternatives Considered
Emarsys, Epsilon Agility Harmony, Braze (formerly Appboy) and Swrve
Other Software Used
Amplitude Analytics, Tableau Desktop, Zoom, Mixpanel