iZooto: bringing the power of Marketing Automation to Push Notifications
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
iZooto helps retarget visitors off-site via browser push notifications without getting their email address. We use it for our eCommerce efforts. It's excellent and has some nifty integrations with WooCommerce (and Shopify too, but we don't use Shopify) to do things like abandoned cart recovery.
It gets way more options than emails because it's a low-level commitment (push notification subscriptions) and helps recover revenue down the road.
It gets way more options than emails because it's a low-level commitment (push notification subscriptions) and helps recover revenue down the road.
Pros
- Abandoned cart recovery -- it replicates email cart abandonment efforts for push notifications -- if you don't have the user's email, all you can do is paid retargeting (FB or Google for the most part). With push notifications, the retargeting is free, on a per-user basis, and more effective because push notifications get the user's attention. I don't know any other push platform that does this at all. They're primarily meant to disseminate content, but don't work with dynamic segments the way iZooto does.
- It is creating dynamic segments. I haven't used this feature beyond cart abandonment, but it provides a lot of use cases down the road and is very powerful.
- Drip campaigns, not just updates for new posts
- Custom prompts for asking for the initial opt-in, which give a higher opt-in rate than native browser opt-ins
- Support for images, which display very nicely in the users' devices and grab more attention than plain text
Cons
- Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
- More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
- There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.
Likelihood to Recommend
iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.