Ipsos Synthesio

Score8.8 out of 10

20 Reviews and Ratings

Community insights

TrustRadius Insights for Synthesio Social Intelligence Suite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Useful HashTag Tracking: Several users have found the HashTag Tracking feature to be highly beneficial for pre and post-event data analysis. They appreciate its ability to track brand mentions and filter out extraneous noise, providing valuable insights and enabling effective monitoring of consumer engagement.

Efficient Filters for Refining Search: Many reviewers have praised the ability to set up filters for multiple topics and keywords in Synthesio. This feature allows them to refine their search and focus on pulling in mentions that are most relevant, saving time and effort in the process.

Effective Social Listening Capabilities: A number of users have been impressed with Synthesio's social listening capabilities. They find it effective in aggregating brand mentions from various sites and platforms, helping them monitor their social accounts' hygiene and ensuring brand safety.

Reviews

6 Reviews

Powerful & fast social media management tool, a big rival of Sprinklr

Rating: 9 out of 10

Incentivized

June 27, 2022

Use Cases and Deployment Scope

I have used Synthesio for the brand's needs. It was mostly when it became compulsory for the brand to have a strong social media impact and presence. Social media monitoring is getting really important for brands who focus on consumers & their complaints. We were looking for a tool that can help us resolve this issue.

Pros

Social Listening
Social media monitoring
Social accounts hygiene
Brand safety & health
Consumer engagement

Cons

It really works well. It provides an overall marketing solution like other tools in the market.
Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.

Likelihood to Recommend

It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like sprinklr who are really good with compensation & value addition

Verified User

Analyst in Social Media (501-1000 employees)

Vetted Review

2 years of experience

Highly recommended for social listening

Rating: 10 out of 10

Incentivized

December 4, 2019

Use Cases and Deployment Scope

It is being used by the digital marketing department to monitor what is being said about the bank so we can either respond or simply be aware of our reputation. We also monitor our competitors to be aware of our standing from a consumer standpoint in the industry of financial services.

Pros

Aggregating brand mentions.
Filtering out extraneous noise.
Pulling in mentions from multiple sites and platforms.
Filter setup for multiple topics and keywords.

Cons

I’d love better graphics when I pull reports.
The sentiment data is still inaccurate.
We are unable to weed out all mentions of the arena associated with the bank.

Likelihood to Recommend

Synthesio is one of the best social listening tools I’ve worked with. It has the ability to set up numerous filters depending on what you want to report on, and then to dive deep into that data. If you’re monitoring your brand or company, your competition, or trending topics, you’ll have an easy go of it with this tool.

Alison Walkley

Social Media Manager in Marketing at Webster Bank (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Great Value

Rating: 8 out of 10

Incentivized

November 18, 2019

Use Cases and Deployment Scope

Synthesio is mostly used by the Corporate Communications department to do crisis listening over social media. However, we are expanding to other departments as they see the value.

Pros

Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
Synthesio has an excellent support team. They are always available to answer any questions we have.

Cons

The dashboards are just ok. I think there could be a lot of improvement on the visual look of the dashboards. That being said, if you're just into the data. It works great.

Likelihood to Recommend

Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c

Verified User

Director in Corporate (1001-5000 employees)

Vetted Review

5 years of experience

Synthesio makes social listening easier

Rating: 7 out of 10

Incentivized

January 16, 2018

Use Cases and Deployment Scope

We use Synthesio to track the negative and positive sentiments about the company. It's used by the marketing team globally. It helps us track what customers are saying. It helps us to track media coverage of our company globally and address the issues. It helps us in getting the ideas for building our brand globally and to be aware. It also helps in increasing our knowledge about competitors and our clients' social activity. It is a very useful tool.

Pros

User friendly modules
Easy to use
Interactive data charts

Cons

No option to choose time
Difficult navigation
Expensive

Likelihood to Recommend

If you wish to track daily news and your presence on different social media [platforms] in one place then I would recommend Synthesio. This tool is very easy to use and understand. You can track and take corrective action on the negative statements being made on different social channels in different regions.

Verified User

Executive in Marketing (5001-10,000 employees)

Vetted Review

1 year of experience

Synthesio delivers Data Analysis with Visual Reports & great customer service

Rating: 8 out of 10

Incentivized

November 18, 2013

Pros

HashTag Tracking - Pre Event, Post Event Data Analysis
Infographic Designs.
Customer Service.

Cons

Realtime data at events.

Likelihood to Recommend

Be clear about what you want to track and why, Synthesio did a great job helping eliminate data that was not relevant to our needs, but we needed to be clear about that when we started. Work with the representative and ask that they too provide a report when using it for a large scale campaign or event.

Basil C. Puglisi, M.P.A.

Director in Marketing at Social Media Club (1-10 employees)

Vetted Review

2 years of experience

Synthesio Review

Rating: 8 out of 10

Incentivized

November 9, 2013

Pros

Synthesio is great at timely feedback and is always there to answer any questions.
The data is pretty clean and not filled with a ton of spam.

Cons

If you're in a DIY dashboard, the amount of data can sometimes be an issue. Meaning, there's areonly so many conversations you can pull back.

Likelihood to Recommend

- What are you hoping to gain by using a social listening tool?
- What are you trying to uncover or learn through social listening?
- Are you interested in understanding where all the conversations are coming from? Who are the biggest influences or driving most of the conversations?
- Is there a specific time frame or project that you're interested in using social listening for?

Verified User

Account Manager in Marketing (501-1000 employees)

Vetted Review

1 year of experience

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