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Invoca Professional, Scientific, and Technical Services Reviews & Insights

Score9.5 out of 10

42 Reviews and Ratings

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TrustRadius Insights for Invoca are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls and leverage call analytics in order to modify marketing projects and enhance the user experience. By using Invoca for call-tracking campaigns, users are able to pinpoint successful campaigns and scale them effectively. This not only allows for better allocation of resources but also leads to increased efficiency in media buying.

One of the key features of Invoca is its ability to enable routing paths based on advertiser conversion rates, which ultimately boosts media buying efficiency. By analyzing the data obtained through Invoca's call tracking and routing capabilities, users can optimize their campaigns by directing calls to the most appropriate destinations. This results in a streamlined process and improved customer satisfaction.

Another significant advantage of using Invoca is its use in billing purposes and tracking call performance. Finance departments utilize Invoca to track revenue and invoice monthly, providing accurate data for financial reporting. Moreover, this platform allows for easy monitoring of call performance based on campaigns and call generation location, making it an indispensable tool for managing phone call leads across multiple insurance verticals.

Invoca also serves as a comprehensive solution for both online and offline call tracking, connecting phone calls with marketing campaigns seamlessly. For enterprise-level customers like Vivint, Invoca enables data enrichment and accurate attribution, facilitating better decision-making and overall campaign success. Additionally, Invoca plays a pivotal role in pay-per-call affiliate campaigns by providing reporting and data access for partners, helping streamline campaign management.

Ultimately, the versatility of Invoca extends beyond these examples, as it can be adapted to suit various marketing strategies across different industries. Whether used to improve email campaigns, increase performance in media buys, or manage and route campaigns for buyers, Invoca consistently delivers valuable insights and efficient solutions for businesses looking to optimize their marketing efforts.

Invoca Reviews

13 Reviews
Professional, Scientific, and Technical ServicesInformation Technology & Services2Marketing & Advertising11

Great call tracking software for any business

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I used Invoca when I was at Windstream to track calls and make campaign optimizations and to look for opportunities to increase revenue. Invoca was great for letting us listen to calls and track how users came into the IVR. It is a great and easy to use call tracking platform

Pros

  • Ease of Use
  • Great Support
  • Amazing Reporting

Cons

  • better AI tracking
  • expanding call signals

Likelihood to Recommend

Invoca is suited for marketing campaigns where calls are a conversion. It is easy to set up and integrate with Google ads. It is amazing to be able to use AI signals to see where pain points are and make optimizations where sales are seeing disconnects
VU
Verified User
Analyst in Marketing (Marketing & Advertising company, 1001-5000 employees)
Vetted Review
Invoca
1 year of experience

A call tracking tool that goes beyond excellence.

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Invoca is now part of our business family. Call tracking software was our need to understand the demographics of our clients and Invoca is doing this so well. We are utilizing it to track calls, and using the call analytics that it provides us, we can modify our marketing projects and can enhance the experience of our beloved users.

Pros

  • It has enabled us to record calls and its recording feature works smoothly.
  • Call schedule is also its major feature.
  • The User Interface of Invoca is clear and non-complicated.

Cons

  • Its customer support didn’t come up to mark.
  • The dashboard for reporting needs to be more advanced.

Likelihood to Recommend

Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.

LG
Leo George
Relationship Manager in Information Technology at Hyer (Information Technology & Services, 11-50 employees)
Vetted Review
Invoca
1 year of experience
View profile

Next-Gen Call Tracking Solution

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Invoca call tracking in our marketing team within our email campaigns.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.

Pros

  • Very easy to use & manage marketing campaigns
  • Great assistance from the customer support team
  • Easy to pull out reports of marketing performance

Cons

  • Multi-lingual support is not there
  • Can't find the source of all the calls

Likelihood to Recommend

We are able to reduce non-sales calls by being able to attribute [the source of incoming calls].
But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run.
It is expensive if we needed a simple call tracking solution only.
VU
Verified User
Consultant in Marketing (Information Technology & Services company, 11-50 employees)
Vetted Review
Invoca
1 year of experience

Solid Call Tracking Product: A Must for Performance Marketers

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.

Pros

  • Call tracking
  • Reporting
  • Quality assurance

Cons

  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.

Likelihood to Recommend

Invoca is a great platform for anyone in the performance marketing space in the pay-per-call arena, as well as any others where call routing and monitoring are important. Although it does take a little while to get comfortable with the platform, it is very powerful when utilized correctly. It is expensive and the contracts are rather hefty, so it may not be for more basic users, but it is the best tracking platform that we've come across.
VU
Verified User
Account Manager in Marketing (Marketing & Advertising company, 11-50 employees)
Vetted Review
Invoca
3 years of experience

Easily understand which marketing efforts are driving inbound calls so you can optimize media

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.

Pros

  • Fairly easy to implement
  • Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
  • Easy-to-use, clean reporting interface

Cons

  • Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
  • Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.

Likelihood to Recommend

Invoca helps bridge the gap between online and offline by tracking calls. It is great to understand which marketing efforts are driving inbound calls for a fuller picture of online and offline performance. This allows users to optimize media spend by investing in marketing efforts with more efficient call volume and higher call quality.

It does require some web development resources to set up, as well as an analytics team to glean the best insights. So it requires several different skillsets and quarterbacking a unified team to achieve actionable insights. I would not recommend trying to implement and use it without those diverse skills and resources.

VU
Verified User
Vice-President (Marketing & Advertising company, 201-500 employees)
Vetted Review
Invoca
6 years of experience

Invoca is a great tool, but could use some minor UI and support improvements

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Invoca is used by our lead generation department to manage phone call leads in multiple insurance verticals. We use Invoca to purchase static phone numbers to use on our landing pages, text ads, and other site pages. We also use Invoca to create and manage "dynamic" phone numbers using RingPools in the tracking templates of many of our advertising channels.

Pros

  • RingPools is a relatively easy way to get our phone call revenue tracked down to the keyword level.
  • Reporting tools have lots of field options.
  • Great learning resources.

Cons

  • There is definitely confusion between "Calls" and "Transactions" and there isn't an easy way to look at call attributes in the "transactions" views.
  • Invoca lacked support/direction regarding Google's changes of redirects in tracking templates.

Likelihood to Recommend

I feel like the successful use of Invoca is very situational. We are currently using it for low-funnel insurance lead generation, and I'm not 100% sure it would be worth the cost/time for all other marketing applications. Basically, if you need to track the use of a lot of phone numbers and rapidly create them, Invoca is great!
BM
Brian Mescher
Marketing Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees)
Vetted Review
Invoca
3 years of experience

Invoca makes running a business easier

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We're in the online advertising industry, and my entire company uses Invoca with about 40 users. I'm in the finance department, and we use Invoca for billing purposes and for tracking calls performance. Invoca is user-friendly and quicky to understand for new users. The report layouts are easy to read, and you can easily manipulate the data if your good with excel. We can easily track call performance based on the call campaign and where the call was generated.

Pros

  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.

Cons

  • You can upload sale data into Invoca. If you do, it won't update to the original call record.

Likelihood to Recommend

Invoca is excellent for billing purposes, and it allows me to see the call duration, and I'm able to break it down by call campaign.
JH
Jason Haase
Finance Manager in Finance and Accounting at Apollo Interactive (Marketing & Advertising, 11-50 employees)
Vetted Review
Invoca
5 years of experience

Invoca Is Great!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Invoca across the whole organization. We use it to track and record calls. Helps us track calls from Google Ads and Bing ads down to the keyword level.

Pros

  • Easy to track calls
  • Records all calls
  • Helps us manage our marketing campaigns better
  • Helps us track cost/revenue per call

Cons

  • More features for Bing Ads are needed, linking Invoca to Microsoft Bing ads

Likelihood to Recommend

Invoca is well suited for every marketing campaign. It helps you track where the calls came from and helps you track revenue for each call.
GB
Garegin Baghdasaryan
Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees)
Vetted Review
Invoca
4 years of experience

Great Call Tracking Platform

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We used Invoca for all call-tracking campaigns we initiated within the agency. Invoca was the main platform we used for our first foray into pay-per-call marketing, which helped us pinpoint the most successful campaigns that allowed us to scale campaigns. Additionally, the ability to create routing paths based on certain advertiser conversion rates allowed us to increase the efficiency of our media buying.

Pros

  • Campaign Tracking
  • Custom Routing
  • Call Recording (QA)

Cons

  • Telephony fees for short calls
  • Reporting dashboard isn't advanced like other providers
  • Mobile view

Likelihood to Recommend

Invoca is an ideal solution when building out campaigns that require routing calls to several buyers based on certain conditions.
JB
Jonathan Berthold
VP Strategy in Marketing at Rank Media Agency (Marketing & Advertising, 11-50 employees)
Vetted Review
Invoca
5 years of experience
View profile

I appreciate Invoca's functionality and ease of use.

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Invoca is being used as a call platform to manage and route all of the campaigns we set up for our buyers. A department in the organization is using Invoca. It helps us drive revenue for our company in a user-friendly way. It allows us to make necessary changes and updates promptly.

Pros

  • It is very user-friendly, especially for first-time users.
  • Very easy to make changes and updates.
  • Everything is straightforward to navigate across the whole website.

Cons

  • No ability to schedule when we want campaigns to go active
  • Frustrating when adding states to call campaigns. I wish we could have a checkbox next to each state we add instead of the current method.

Likelihood to Recommend

Overall just an easy place to manage all campaigns and make sure they are performing well. Invoca is excellent for pulling data promptly so we can analyze the necessary pieces of data. Very easy to add the essential pieces of info when pulling certain files. I enjoy using Invoca.
VU
Verified User
Account Manager in Marketing (Marketing & Advertising company, 11-50 employees)
Vetted Review
Invoca
1 year of experience