Invoca Reviews and Ratings

Rating: 9.5 out of 10

Score

9.5 out of 10

Community insights

TrustRadius Insights for Invoca are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls and leverage call analytics in order to modify marketing projects and enhance the user experience. By using Invoca for call-tracking campaigns, users are able to pinpoint successful campaigns and scale them effectively. This not only allows for better allocation of resources but also leads to increased efficiency in media buying.

One of the key features of Invoca is its ability to enable routing paths based on advertiser conversion rates, which ultimately boosts media buying efficiency. By analyzing the data obtained through Invoca's call tracking and routing capabilities, users can optimize their campaigns by directing calls to the most appropriate destinations. This results in a streamlined process and improved customer satisfaction.

Another significant advantage of using Invoca is its use in billing purposes and tracking call performance. Finance departments utilize Invoca to track revenue and invoice monthly, providing accurate data for financial reporting. Moreover, this platform allows for easy monitoring of call performance based on campaigns and call generation location, making it an indispensable tool for managing phone call leads across multiple insurance verticals.

Invoca also serves as a comprehensive solution for both online and offline call tracking, connecting phone calls with marketing campaigns seamlessly. For enterprise-level customers like Vivint, Invoca enables data enrichment and accurate attribution, facilitating better decision-making and overall campaign success. Additionally, Invoca plays a pivotal role in pay-per-call affiliate campaigns by providing reporting and data access for partners, helping streamline campaign management.

Ultimately, the versatility of Invoca extends beyond these examples, as it can be adapted to suit various marketing strategies across different industries. Whether used to improve email campaigns, increase performance in media buys, or manage and route campaigns for buyers, Invoca consistently delivers valuable insights and efficient solutions for businesses looking to optimize their marketing efforts.

Reviews

19 Reviews

Great call tracking software for any business

Rating: 9 out of 10

Incentivized

June 22, 2024

Use Cases and Deployment Scope

I used Invoca when I was at Windstream to track calls and make campaign optimizations and to look for opportunities to increase revenue. Invoca was great for letting us listen to calls and track how users came into the IVR. It is a great and easy to use call tracking platform

Pros

Ease of Use
Great Support
Amazing Reporting

Cons

better AI tracking
expanding call signals

Likelihood to Recommend

Invoca is suited for marketing campaigns where calls are a conversion. It is easy to set up and integrate with Google ads. It is amazing to be able to use AI signals to see where pain points are and make optimizations where sales are seeing disconnects

Verified User

Analyst in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

A call tracking tool that goes beyond excellence.

Rating: 9 out of 10

Incentivized

June 24, 2021

Use Cases and Deployment Scope

Invoca is now part of our business family. Call tracking software was our need to understand the demographics of our clients and Invoca is doing this so well. We are utilizing it to track calls, and using the call analytics that it provides us, we can modify our marketing projects and can enhance the experience of our beloved users.

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Pros

It has enabled us to record calls and its recording feature works smoothly.
Call schedule is also its major feature.
The User Interface of Invoca is clear and non-complicated.

Cons

Its customer support didn’t come up to mark.
The dashboard for reporting needs to be more advanced.

Likelihood to Recommend

Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.

Leo George

Relationship Manager in Information Technology at Hyer (11-50 employees)

Vetted Review

1 year of experience

View profile

Next-Gen Call Tracking Solution

Rating: 8 out of 10

Incentivized

June 24, 2021

Use Cases and Deployment Scope

We use Invoca call tracking in our marketing team within our email campaigns.

We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.

Invoca helps us with sales attribution for our campaigns.

It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.

Pros

Very easy to use & manage marketing campaigns
Great assistance from the customer support team
Easy to pull out reports of marketing performance

Cons

Multi-lingual support is not there
Can't find the source of all the calls

Likelihood to Recommend

We are able to reduce non-sales calls by being able to attribute [the source of incoming calls].

But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run.

It is expensive if we needed a simple call tracking solution only.

Verified User

Consultant in Marketing (11-50 employees)

Vetted Review

1 year of experience

Solid Call Tracking Product: A Must for Performance Marketers

Rating: 8 out of 10

Incentivized

June 1, 2021

Use Cases and Deployment Scope

We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.

Pros

Call tracking
Reporting
Quality assurance

Cons

Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
It does lack the ability to speak with 3rd party software with Zapier
In certain ways, too much functionality for basic campaign setup.
They do not try to take a business development role with their users to help them grow their business.

Likelihood to Recommend

Invoca is a great platform for anyone in the performance marketing space in the pay-per-call arena, as well as any others where call routing and monitoring are important. Although it does take a little while to get comfortable with the platform, it is very powerful when utilized correctly. It is expensive and the contracts are rather hefty, so it may not be for more basic users, but it is the best tracking platform that we've come across.

Verified User

Account Manager in Marketing (11-50 employees)

Vetted Review

3 years of experience

Easily understand which marketing efforts are driving inbound calls so you can optimize media

Rating: 8 out of 10

Incentivized

April 20, 2021

Use Cases and Deployment Scope

Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.

Pros

Fairly easy to implement
Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
Easy-to-use, clean reporting interface

Cons

Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.

Likelihood to Recommend

Invoca helps bridge the gap between online and offline by tracking calls. It is great to understand which marketing efforts are driving inbound calls for a fuller picture of online and offline performance. This allows users to optimize media spend by investing in marketing efforts with more efficient call volume and higher call quality.

It does require some web development resources to set up, as well as an analytics team to glean the best insights. So it requires several different skillsets and quarterbacking a unified team to achieve actionable insights. I would not recommend trying to implement and use it without those diverse skills and resources.

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Verified User

Vice-President (201-500 employees)

Vetted Review

6 years of experience

Invoca is a great tool, but could use some minor UI and support improvements

Rating: 8 out of 10

Incentivized

March 18, 2020

Use Cases and Deployment Scope

Invoca is used by our lead generation department to manage phone call leads in multiple insurance verticals. We use Invoca to purchase static phone numbers to use on our landing pages, text ads, and other site pages. We also use Invoca to create and manage "dynamic" phone numbers using RingPools in the tracking templates of many of our advertising channels.

Pros

RingPools is a relatively easy way to get our phone call revenue tracked down to the keyword level.
Reporting tools have lots of field options.
Great learning resources.

Cons

There is definitely confusion between "Calls" and "Transactions" and there isn't an easy way to look at call attributes in the "transactions" views.
Invoca lacked support/direction regarding Google's changes of redirects in tracking templates.

Likelihood to Recommend

I feel like the successful use of Invoca is very situational. We are currently using it for low-funnel insurance lead generation, and I'm not 100% sure it would be worth the cost/time for all other marketing applications. Basically, if you need to track the use of a lot of phone numbers and rapidly create them, Invoca is great!

Brian Mescher

Marketing Manager in Marketing at Apollo Interactive (11-50 employees)

Vetted Review

3 years of experience

Invoca makes running a business easier

Rating: 9 out of 10

Incentivized

March 10, 2020

Use Cases and Deployment Scope

We're in the online advertising industry, and my entire company uses Invoca with about 40 users. I'm in the finance department, and we use Invoca for billing purposes and for tracking calls performance. Invoca is user-friendly and quicky to understand for new users. The report layouts are easy to read, and you can easily manipulate the data if your good with excel. We can easily track call performance based on the call campaign and where the call was generated.

Pros

From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.

Cons

You can upload sale data into Invoca. If you do, it won't update to the original call record.

Likelihood to Recommend

Invoca is excellent for billing purposes, and it allows me to see the call duration, and I'm able to break it down by call campaign.

Jason Haase

Finance Manager in Finance and Accounting at Apollo Interactive (11-50 employees)

Vetted Review

5 years of experience

Superior Enterprise Call Tracking

Rating: 8 out of 10

Incentivized

March 4, 2020

Use Cases and Deployment Scope

Invoca provides Vivint with enterprise level call tracking, which enables data enrichment and accurate attribution. As a result, Vivint is able to optimize its marketing spend in accordance with the campaigns that truly drive quality calls. Additionally, Invoca's call tracking platform is utilized as an impartial standard of truth for tracking calls that are driven by affiliate pay-per-call campaigns.

Pros

Invoca's enterprise call tracking is one of the best in the industry.
Invoca's user interface is intuitively designed and easy to navigate.
Invoca's integrations with various CRM's can facilitate data enrichment.

Cons

I'd like to see Invoca make further iterations to its ring pool technology to encompass a higher volume of field parameters.
I'd like to see Invoca be a little more thorough in their client onboarding process.
I'd love to see Invoca build out a RTB bidding platform to facilitate pay-per-call partnerships.

Likelihood to Recommend

Invoca excels at enterprise call tracking and their technology is industry agnostic. Consequently, most businesses that allocate budgets to digital marketing and value calls would benefit from their technology. I think Invoca's long-standing history in the industry should instill confidence in prospective clients. I'd love to see them iterate on their ring pool functionality, as it seems a little stagnant.

Verified User

Manager in Marketing (5001-10,000 employees)

Vetted Review

4 years of experience

Invoca Is Great!

Rating: 10 out of 10

Incentivized

March 4, 2020

Use Cases and Deployment Scope

We use Invoca across the whole organization. We use it to track and record calls. Helps us track calls from Google Ads and Bing ads down to the keyword level.

Pros

Easy to track calls
Records all calls
Helps us manage our marketing campaigns better
Helps us track cost/revenue per call

Cons

More features for Bing Ads are needed, linking Invoca to Microsoft Bing ads

Likelihood to Recommend

Invoca is well suited for every marketing campaign. It helps you track where the calls came from and helps you track revenue for each call.

Garegin Baghdasaryan

Senior Digital Media Manager in Marketing at Apollo Interactive (11-50 employees)

Vetted Review

4 years of experience

Invoca review from happy customer

Rating: 10 out of 10

Incentivized

March 4, 2020

Use Cases and Deployment Scope

It is being used to generate straight calls and warm transfers. All of our internal teams use the software to generate and place phone numbers on our content.

Pros

Easy to use
great customer service
affordable

Cons

Currently, our company as a whole found it very easy to use to the point where we have been turning down other potential partnerships offering the same service, no complaints!

Likelihood to Recommend

Not entirely sure how to answer this specific question, but all I know is that as an online lead generation company, we find this software to be very well suited in the call lead side of our business.

Isaac Schlossberg

Sr Affiliate Manager in Marketing at Apollo Interactive (51-200 employees)

Vetted Review

3 years of experience

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Reviews and Ratings

Easily understand which marketing efforts are driving inbound calls so you can optimize media

Rating: 8 out of 10

Incentivized

April 20, 2021

Use Cases and Deployment Scope

Pros

Fairly easy to implement
Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
Easy-to-use, clean reporting interface

Cons

Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.

Likelihood to Recommend

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Verified User

Vice-President (201-500 employees)

Vetted Review

6 years of experience