A powerful platform and agency that turns your website up to 11
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
Intellimize is used by our Demand Generation Web Team. We use it primarily to run experiments, personalizations, and multivariate testing on the website. With Intellimize we're able to target different user segments, drive insights, and obtain more MQLs for our organization. Intellimize has native integration with Marketo and allows us to also view user journey information to determine where exactly our audiences are converting most frequently--or not at all.
Pros
- CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
- AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
- The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.
Cons
- No WYSIWIG Editor
- Limited to only 5 tests a week
- QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run
Likelihood to Recommend
Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
Vetted Review
1 year of experience