Insightpool Social Marketing Platform

Insightpool’s Social Marketing Platform enables marketing teams to identify relevant audiences; segment audiences based on marketing goals, and personalize 1:1 engagement with people in their target audience, at scale. The vendor says that unlike any other social marketing platforms, Insightpool has made a commitment to helping brands leverage social as an additional channel to drive ROI. Additionally, the vendor says that Insightpool will not only help marketing teams identify who to talk to, but also how likely they are to take the action the marketing team wants.