INFUSE

Pegasystems uses INFUSE for content syndication. In 2025 we were tasked with driving contact details for our target orgs across the globe, so finding great partners to help us do that is crucial. Our APAC peers have also been using INFUSE for a few years and have had great success. This is key for our strategy because we have had ongoing trouble driving performance from other partners for APAC orgs and regions.

• CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
• We've seen great quality from titles, and Sales conversations with leads.
• Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.

Madison Logic Platform, Demandbase One and Amazon Advertising Sponsored Products

LinkedIn Marketing Solutions, Google Ad Manager, Google Analytics

We use Infuse for MQL generation and delivery. They provide us with high-quality leads on a campaign-by-campaign basis. Without Infuse, we wouldn't be able to deliver our clients such high-quality leads and provide campaign optimisation throughout. They also provide additional context and advice on client briefs, offering useful feedback on audience targeting that can be shared with our clients to help win the business.

• Improved Quality of Leads.
• Wealth of Knowledge we can pass onto clients.
• Helped give new starters an overview of the industry (Infuse Academy).

Slack, Microsoft 365

INFUSE is an integral part of our content syndication process. We like to collect leads. We've run a range of campaigns, including competitive, display, high-intent, and solution-based ads, among others. Mainly, the use case is content syndication for US English Global, and limited use cases for localized high velocity assets primarily for German (DE) and French (FR).

• Cost per lead is higher than we'd like.

We use Infuse to promote our content to relevant audiences in our target account lists, thereby generating new leads. They provide an additional channel to help us reach individuals we wouldn't otherwise be able to contact, and also help us acquire new contacts from our target account lists.

• In our H2 programs, Infuse generated over $1.6M dollars in Marketing Influenced Pipeline.
• They have helped us acquire quality leads from our target accounts.

TechTarget Lead Generation

Salesforce Data Cloud, Adobe Marketo Engage

We have a partnership with Infuse, whereby they utilize their existing database to generate quotes for MQL campaigns and share leads with us. We manage the client interaction side and upload the leads they share through.

• Massive part in securing renewal bookings.
• Helped us introduce nurture campaigns as an offering to partners, running them on our behalf.