INFUSE

We at Siemens Digital Industries lean on INFUSE for a number of demand generation programs. We work with them to acquire leads which are top and middle of funnel. The programs are specific to a certain Target Account List. The programs also target certain personas which are important for us to reach.

• Targeted lead which fit our ICP
• Excellent quality of leads delivered
• INFUSE are accurate in terms of what they deliver

Pegasystems uses INFUSE for content syndication. In 2025 we were tasked with driving contact details for our target orgs across the globe, so finding great partners to help us do that is crucial. Our APAC peers have also been using INFUSE for a few years and have had great success. This is key for our strategy because we have had ongoing trouble driving performance from other partners for APAC orgs and regions.

• CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
• We've seen great quality from titles, and Sales conversations with leads.
• Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.

Madison Logic Platform, Demandbase One and Amazon Advertising Sponsored Products

LinkedIn Marketing Solutions, Google Ad Manager, Google Analytics

We use Infuse for MQL generation and delivery. They provide us with high-quality leads on a campaign-by-campaign basis. Without Infuse, we wouldn't be able to deliver our clients such high-quality leads and provide campaign optimisation throughout. They also provide additional context and advice on client briefs, offering useful feedback on audience targeting that can be shared with our clients to help win the business.

• Improved Quality of Leads.
• Wealth of Knowledge we can pass onto clients.
• Helped give new starters an overview of the industry (Infuse Academy).

Slack, Microsoft 365

I've worked with INFUSE in a couple of my marketing roles. Their services are great for contact generation when sales and marketing teams have a clear goal of which companies and job personas they want to target. The best part is that all contacts come with double opt-in, making them ready for further marketing, sales qualification, and nurturing. The INFUSE team I've worked with in my recent role is responsive, creative, and professional!

• We've added over 200 new contacts across three campaigns. These are now being qualified and nurtured for new business opportunities.
• CPL is high compared to in-house database research teams.

We work with INFUSE primarily for top to middle of the funnel lead generation and qualification campaigns. We typically start with a piece of existing content (eBook or white paper) which they activate via content syndication. That is generally followed up with a 3-6 email nurture stream that INFUSE sends out on our behalf to the contacts that downloaded the content. That is then usually followed up by an outbound telemarketing campaign to gauge the contacts interest in the content/use case and their desire to speak with a sales representative

• They have demonstrated the ability to execute campaigns on time with the highest quality
• They have delivered on expectations. Their lead quality has been good and the campaigns have shown ROI
• We continue to invest in campaigns with them.