TrustRadius Insights for Infobip are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Users have found Infobip to be a versatile platform for their marketing communication needs. They have used it for a variety of purposes, such as sending verification SMS messages, marketing blasts, reminders, and satisfaction surveys. For educational institutions, Infobip is particularly useful in conducting SMS and WhatsApp campaigns to inform students about classes, new courses, and offers. Businesses have also benefited from using Infobip to communicate with customers and offer personalized attention, resulting in conversions beyond what can be achieved through physical stores alone. One of the standout features of Infobip is its user-friendly interface, which allows users to easily manage their day-to-day marketing campaigns without the need for extensive support teams. This has been greatly appreciated by customers who want to have more control over their marketing activities.
Infobip offers a comprehensive package that covers different communication channels and can be customized based on organization-specific business rules. Users have reported increased sales and improved customer engagement by utilizing Infobip's capabilities. In addition, businesses have been able to consolidate their communications with one vendor through Infobip, resulting in cost savings and the creation of an omnichannel environment for their customers. The platform provides useful tools such as graphs and reports for tracking campaign performance, making it suitable for marketing purposes. Reviews suggest that Infobip is highly recommended by both startups and large companies due to its professionalism and effectiveness. It has proven valuable in improving customer database engagement, especially during times when physical stores were closed.
Moreover, Infobip has helped businesses address communication challenges by utilizing authentication SMSes and voice OTPs, mitigating the impact of rising A2P SMS pricing. Its multi-channel capabilities extend beyond SMS to include WhatsApp, automation, RCS, and more, providing customers with an integrated experience across various platforms. The ability to solve communication and availability problems has led to increased sales for businesses using Infobip. One notable advantage is its user-friendly integrations and online documentation, which make it easy for users to integrate Infobip with their existing systems. Overall, Infobip has proved to be a reliable and versatile marketing communications platform, offering a wide range of capabilities that have helped businesses achieve their marketing goals.
I started using it for trans SMS and then elevated it to WhatsApp, automation, and RCS. Infobip teams are early adopters of new channels and help organizations to reach out to customers with an omnichannel experience.
Pros
Trans SMS
WhatsApp for Business
Marketing automation
Dashboards
Great Customer Success team
Cons
Business use cases
Online forums and sharing industry best practices
Likelihood to Recommend
- Customer Onboarding - Omnichannel experience for customers - Complying with TRAI regulations - WhatsApp for Business - OTP/trans Bulk messaging with quick delivery
OpenMarket is a top tier aggregator for SMS/MMS services. We primarily use OpenMarket to provide shortcodes, and text enabling phone numbers to a dedicated client. OpenMarket supports SMPP as well as HTTP integration. OpenMarket helps us solve the business problem of supporting enterprise SMS and MMS at scale, in a wholesale way.
Pros
OpenMarket is very responsive and provides top-tier customer support.
OpenMarket is able to support large scale campaigns, in a high throughput velocity.
OpenMarket has industry knowledge to ensure shortcode programs are approved by the carriers in a timely manner.
Cons
OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
Likelihood to Recommend
OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.