Influitive Reviews & Insights

Influitive has helped us cultivate a community that supports our software and loves to share their success stories within their own networks. Creating advocates is a great way for us to build trust and credibility. We are able to generate leads but also, generate content such as case studies. Overall, we are pleased with our experience and our ROI.

This is a great product, but requires a lot of set-up and weekly (if not daily) maintenance.

Understanding the impact of the marketing department's digital campaigns on our study-abroad programs and promotions is easier with tools like this.

Digital marketing campaigns within e-learning, e-commerce, and talent recruiting tasks.

Influitive is being managed by our marketing department as a means to connect with customers authentically. Being that we are a software company, we utilize this service to create a community for our customers as a way to create connections, share resources and allow the customer's voice to be heard. We also use Influitive with our employees to help increase culture and bonding.

If you are looking to not only delight your customers by creating a community that benefits them and provides them with education on your product, but also to leverage your customer's voice to help provide authentic insight on your company then Infuitive is for you!

We are using AdvocateHub to provide additional value for our customers. Through AdvocateHub we share product development information, offer opportunities to network with peers, provide professional development and recognition and offer fun opportunities to learn more about our product and industry. In turn we gain brand loyalty, increase product engagement and support our renewal goals.

AdvocateHub is very well suited to supporting your customer marketing or customer advocacy initiatives. They offer a wide range of creative and effective methods of engaging your customers in your brand and your product. The AdvocateHub is also well suited to employees. It's a great way to boost morale, build teamwork and promote your brand.

AdvocateHub is being used by my company in order to garner online reviews, engage customers, collect testimonials for marketing initiatives, and receive product feedback. The software is managed by the Marketing department, but the benefits are felt by the Sales, Customer Success and Product Development teams.

AdvocateHub is great for companies looking to engage their customers more closely, grow reference groups, collect feedback, and gather reviews.

AdvocateHub is being used by Fliptop internally and externally for our clients, partners and prospects. It's a great way to engage our community, build a sense of community and reward our customers/partners for helping us build a strong brand/increase reach. We use AdvocateHub to ask/reward community members for reference calls, rate their experience with us, engage in product feedback sessions and share their wins with peers. In addition to gamifying customer engagement and marketing efforts for us, it helps the Customer Success Team keep track of the activities that members complete or like. The AdvocateHub is actively used by Customer Success, Marketing and Sales. Occasionally, our Engineering Team will ask us to reach out to customers about being part of a beta group for new releases.

I think it may be suited for all sizes and shapes of companies/communities and I've seen it work for a midmarket and SMB company. Here are two two scenarios in which you may see challenges:

1. If you don't have a large community to add to the AdvocateHub - i..e you are a start up company and have less than 10 customers/partners. A big advantage of Influitive is to engage your customer base, but if you're at a small startup, you really have to determine if you have enough customers to make the investment. This is getting at the chicken and egg debate because you could have 10 customers and use customer referrals and quotes to drive more brand awareness and grow your customer base. Influitive can help with this challenge, so I recommend giving them a buzz to see if AdvocateHub can work for you regardless of the size of your company.
2. You don't have anyone to manage the hub. This is a big one. I've assigned a project manager from the Customer Success Team to manage the hub but the ENTIRE team is on the hook for creating challenges and inviting new members a month. I've gamified this as well, offering up a reward to the team members who hit the goal I've set for the months of February and March.

Before AdvocateHub we did not have an advocacy program. It is being used by the Marketing Department to support client services and used as a tool to provide product and industry information to our product users. Our ultimate goal is to generate referrals for our sales team and retain current customers (lowering churn).

What is the key to keep advocates interested and returning to the hub? We are a very small company in terms of your average client. AdvocateHub's team has been great in advising and making suggestions on how to make this program work with a limited amount of invitees.

AdvocateHub is currently being run by our community engagement team, although the entire organization can get access to it. So far, we've used it to connect to and engage our users in meaningful discussions and drive our advocacy marketing campaigns forward.

AdvocateHub is perfect for pushing social media marketing campaigns. It also serves as a quick and easy way to gauge customer interest and gather feedback on products and services. For deeper discussions, though, a dedicated forum may be more useful.

We're a recruitment marketplace company, and we use AdvocateHub for both sides of our marketplace - both the recruiters and the clients. We initially started using it for the recruiters, since they're our best advocates and we didn't have a good way to communicate with them and build their community across 10 countries. We use it to build community and get proactive business, primarily.

If you have humans you work with, this will work. It doesn't really matter what you want from them,

• Community? Check.
• References? Check.
• New business? Check.
• Fun? Check.
• Education? Check.

But you should note that you can make this fail. If you don't pay attention to it after setup, you will fail. It's a bit time-intensive, so you have to dedicate resources (human ones) to it in order to succeed.

Great company with rockstar customer support and onboarding teams. Truly a great partnership.