Best ABM tool in the market
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
Influ2 has truly transformed our ABM with precise targeting and contact-level insights. With person-based advertising we were able to transform the way we approach B2B marketing, making our strategy and tacts a lot more efficient.
Pros
- We are able to identify and reach with ads the exact decision-makers in our target accounts.
- We then get contact-level intent signals that allow our SDRs tailor the outreach according to the topics of prospects’ interest. We have real-time data that shows us how our prospects are reacting to our ads and messages.
- Influ2 has a really simple and intuitive interface, so we were able to start using it right away.
- The customer success team at Influ2 is always there to support us. They help us with a whole range of tasks, like troubleshooting any technical issues as well as coming up with fresh ideas for our ad campaigns.
Cons
- The platform pricing is on the higher side and might not be a good fit for smaller with budget constraints. I’d say it works best for enterprises with substantial ABM budgeting.
Likelihood to Recommend
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
TK
Tinesh Kumar
Internet Marketing Manager in Marketing at Quintype (Computer Software, 201-500 employees)
Vetted Review
1 year of experience