Indeed Employer Branding Hub

Glassdoor and Indeed have partnered together to provide one place for Talent Acquisition and Staffing Agency professionals to oversee and control their employer brands – the Employer Branding Hub. Through the legacy products Enhanced Profile (Glassdoor) and Company Pages Premium (Indeed), customers now receive a single, integrated solution to manage a brand on both sites. Employer Branding Hub helps shape the user's brand story by inspiring job seekers to research and prioritize the company, target large talent pools, and respond to candidate and employee feedback. Indeed states that employers who purchased the Employer Branding Hub saw a 34% lift on apply start clicks1 and a 27% lift on job clicks(2).

In terms of Product features, the Employer Branding Hub enables better Profile Management including Why Work With Us + Why Join Us branded content, sharing Company Updates, Featured Reviews, social media integrations, and additional premium profile customizations. Additionally, it provides access to Glassdoor's additional solutions that help organizations stay top-of-mind with target job seekers with employer brand advertising and drive improvements to your employee experience. Moreover, customizing Enhanced Profile alongside Company Pages content, accessing branding and ratings insights, and viewing and engaging with reviews. And finally, with Brand Analytics and Rating Trends, clients can compare how their profile is performing versus other companies on Indeed, as well as access a Heat Map of how their company is doing as opposed to others.

The vendor states that according to Indeed & Glassdoor's internal research:

• 80% of US online job seekers visit Glassdoor or Indeed(3)

• Nearly 60% of candidates look for more information about a company after reading a job description(4)

• On average, Enhanced Profile users who posted Company Updates saw a 15% jump in Glassdoor Page Views(5)

• Employers who featured a review on their Enhanced Profile had the potential to increase followers by up to 2X than those who did not(6)

• 62 M users monthly on Glassdoor(7)

1. Indeed and Glassdoor Data (worldwide), May 2020 - May 2021.

2. Indeed and Glassdoor Data (worldwide), May 2020 - May 2021.

3. Comscore, Unique Visitors, May 2021. Job seeker cross-visit rate set at 3X non-job seeker rate.

4. Glassdoor/Harris Poll, Sept 2019, US.

5. Internal Glassdoor data, US & UK only customers who began product usage in 2019

6. Internal Glassdoor data, US & UK only customers who began product usage in 2019

7. Google Analytics, Unique users represents peak monthly unique users in CQ1’22

8. Lead, 2021 Hiring Trends Report