Based on 40 verified reviews published in the last 18 months
TrustRadius Community Insights are summaries of user sentiment data from TrustRadius reviews and, when relevant, HG Insights data.
Overview
Synthesised from 40 reviews | Last Published May 26, 2026
HubSpot CRM is primarily used by organizations to manage and track sales leads, acting as a central hub for lead capture, qualification, and follow-up. In TrustRadius reviews, users widely leverage its robust integration and automation capabilities to streamline workflows and connect with other essential tools. The platform is also instrumental in managing sales pipelines, tracking deals from qualification to closure, and centralizing critical client data for better departmental collaboration. Its strong email automation and contact management features are frequently highlighted as core strengths.
Reviewers appreciate the platform's user-friendly interface and ease of learning, contributing to quick adoption for new users. However, some concerns persist regarding the platform's UI/UX and navigation, which 28% of reviewers describe as complex or subject to frequent changes. Pricing and cost structure, particularly for smaller businesses and additional integrations, also represent a notable area for improvement. Despite these points, HubSpot CRM generally demonstrates a positive return on investment by enhancing operational efficiency and driving sales growth.
Pros
Efficient email automation and sequences for communication
Comprehensive contact and lead management capabilities
Extensive integration capabilities with other business tools
User-friendly interface facilitating quick user adoption
Streamlined workflow and process automation features
Cons
Complex UI/UX and frequent navigation changes
High pricing and cost structure, especially for integrations
Limited robust reporting and custom dashboard creation
Inconsistent email integration and restrictive policies
Less comprehensive mobile application features compared to desktop
Almost our whole organization uses Hubspot. The departments that use it include our marketing team, sales team, and operations team. We use Hubspot to keep all the departments aligned and on the same page when it comes to lead generation, account development, and project management.
Pros
The tool can be customized to fit your organization's needs.
It is very intuitive and easy for beginners to pick up and use.
It syncs quite nicely to email and internal communication tools.
Cons
At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.
Likelihood to Recommend
It's one of the leaders in the CRM space. It's easy to get new hires up to speed on how our organization uses it, as many of them have experience with it from their past employers. It's also easy and intuitive to use, allowing new users to get started quickly.
HubSpot CRM does a fair job at keeping contacts organized and allows for all users to contribute to keeping tabs on customers. It also allows us to manage and track all communications between our consultants and management. I especially like using it paired with the gmail extension which allows me to track my emails and even see when the client opens them.
Pros
Organize contacts
Ease of access
works seamlessly with gmail
Cons
more customizable UI
Easier to use UI for managing contacts
Allow for easy uploading of photos, media, notes on customer file to add detail and context.
Likelihood to Recommend
HubSpot CRM is very useful in the way it integrates with gmail and allows for custom forms to be created and synced with google calendar. It keeps things organized for our team in a way that is very helpful and seamless. I find it clunky when using it to organize contacts.
I use HubSpot CRM to track deals - I move them into different funnels as they progress through the sales journey from a qualified lead all the way to closed deal. I also use to to log support query tickets.
Pros
Lets the sales team know what stage the clients are at
Great for communicating in between internal departments
Great for reminding sales to follow up on certain dates
Cons
I like colours - I want to know certain things about a client just by seeing a different colour.
To elaborate on the color - if a client is cash or finance I'd like to know by seeing what colour the deal is.
Likelihood to Recommend
The calendar settings could be better. I would suggest using the Calendy model
We use this for our CRM, our quoting process, and for signing the documents when a sale is made.
Pros
Forecasting
Reporting
Document creation
Cons
Viewing accounts i have touched on the main screen
Being able to eliminate from view the ones I don't want to see and don't wnat to delete
Likelihood to Recommend
It is super easy to use for the most part. I originally picked it up for general use in a day and a half or two. I think there are still more thing I don't know or they just don't exist and based on the ease of use I am leaning towards they don't exist.
We use HubSpot to track qualified leads. The platform allows us to seamlessly track leads by forwarding emails or automatically capturing emails for key contacts. The system files attachments, chronicles meetings, and allows one to qualify the lead and its potential for generating revenue.
Pros
Logs emails in order for others to see
Tracks attachments for people to review easily
Helps get qualified leads booked for calls
Cons
I would like all my contacts to get automatically filed
I would like to be able to chat with staff to fix my issue in a chat or text feature
I would like a cash referral fee for recommending companies to use it
I would like better analytics from it like what Zoho Analytics offers
Likelihood to Recommend
HubSpot is well suited for organizing sales staff and their lead pipeline.
1. To keep track of leads and when to follow up 2. The most important feature it helps me achieve is the follow-up and kick off from when I left off 3. To store vital information (email, position & number) of the leads 4. The ability to develop a buying process and tweak HubSpot to follow that path makes tracking easy.
Pros
Follow up reminders for tasks are easy to implement and execute
Linking LinkedIn profile for companies as you create a new page/company
Tracking when emails are open and links clicked
Tying accounts to deal and moving them along the funnel
Tracking emails sent and meetings booked
Tracking campaign successes
Cons
Integration to LinkedIn for robust account management could be cheaper
The mobile app can be easier to navigate
Likelihood to Recommend
1. Small companies between 3-100 staff will derive a lot of value from this CRM. 2. It's very easy to navigate without much hassle and a very robust help library.
We use HubSpot in the solar sales industry to organize our new and old customers and their incoming deals. It has come in super handy when we are working with new or prospective customers. It helps keep things very well organized and allows us to better navigate and assist our customers. It really helps streamline the process!
Pros
Organization
Clarity
Easy Navigation
Cons
Validating Phone Numbers
Email Slot should only be for numeric values
auto remove/flag bounced emails
Likelihood to Recommend
I like HubSpot CRM for organizational purposes. It keeps everything nice and tidy, and easy to find. I enjoy that this is user friendly and easy to use. The color scheme is on point and easy on the eyes. Just overall a good system. I enjoy it very much so.
VU
Verified User
Administrative Assistant in Sales (201-500 employees)
We use Hubspot CRM to contact prospects that are interested in Utility Management. The use of CRM is a big help to us as employees since this is the only tool we use to communicate with prospects.
Pros
Increase our number of leads.
It organizes our contacts well.
Accelerated sales.
Cons
Connectivity with Slybroadcast.
Likelihood to Recommend
Hubspot has made our work more organized. It has helped me look for leads and call leads faster and easier.
We use hubspot to track customers and appts and setting up reminders to make appt to run deals with sales in the solar field and also track the sales of our company and logistics of all the deals that are sold and marked in the system
