HubSpot CRM Reviews and Ratings

Rating: 8.3 out of 10

Score

8.3 out of 10

Community insights

TrustRadius Insights for HubSpot CRM are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Enhanced UI/UX: Users have praised the CRM system for its improved user interface and experience compared to Salesforce, making navigation and usage easier. The enhanced design contributes to a more intuitive platform, enhancing overall user satisfaction and productivity.

Valuable Reporting Feature: Some users appreciate the easy-to-use reporting feature that provides valuable insights for data tracking and decision-making. They find it instrumental in analyzing performance metrics effectively, enabling informed business decisions based on real-time data analysis.

Efficient Sales Management: Users find the deal and opportunity tracking capabilities beneficial in efficiently managing sales processes within the CRM system. This feature aids in optimizing sales strategies, monitoring progress accurately, and identifying potential growth opportunities.

Reviews

1702 Reviews

An easy decision - you cannot go wrong with HubSpot CRM

Rating: 9 out of 10

Incentivized

June 27, 2025

Use Cases and Deployment Scope

We use HubSpot CRM mainly to manage our sales leads and stay on top of follow-ups. I use it to track conversations, log calls and meetings. My day-to-day of using it usually has me looking at my tasks, checking out new signups, updated conversations and deals, and the timeline view of the conversation trail is super helpful. We have a couple of apps and tools integrated with HubSpot CRM, so that makes the different ops workflows particularly productive.

Pros

Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
Task management is simple but effective.
Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
Gmail integration is quite smooth along with email tracking.

Cons

The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
Search can be improved, because sometimes it misbehaves or doesn't show what is expected.

Likelihood to Recommend

It works well:

1. Small to medium scale startup; Growing list of leads (1000s) and deals (100s)

2. If your team has a lot of sales and support members and related work, HubSpot CRM helps in bringing a lot of visibility.

3. Want a CRM that is easy to setup (maybe hours to days).

It MIGHT not work if:

1. For very custom reporting

2. Team needs a lot of heavy mobile access; say you have a door-to-door or road ops team.

3. A very big and operational heavy organization.

Mantra Manan Saraswat

Product Manager in Product Management at 100ms (51-200 employees)

Vetted Review

3 years of experience

View profile

Powerful CRM for sales and marketing alignment

Rating: 9 out of 10

Incentivized

June 27, 2025

Use Cases and Deployment Scope

Our marketing, sales, and support teams collaborate better since we use HubSpot CRM to keep client or customer data in one place. We avoid problems like the problem of dispersed data and the problem of time-consuming tasks in this way. We can automate follow-ups and see where every deal stands with HubSpot.

Pros

Contact and activity tracking
Pipeline management
Email automation and sequences
Workflow automation

Cons

Workflow complexity
Mobile application limitations
Search functionality

Likelihood to Recommend

It assisted in negotiating a deal with a very challenging client, so I am giving it a perfect score. Everyone was saying that we could not work out a deal with our company's one client because he had unique requirements for the project. I decided to use HubSpot CRM to review all of his emails with our company, asking it to compile a list of his needs and create a report. I was able to close that deal with the client after reading that report and comprehending his true needs.

Joel Meno

Project Engineer in Manufacturing at APEX Companies (51-200 employees)

Vetted Review

3 years of experience

HubSpot CRM - This is not your fathers CRM

Rating: 10 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

We utilize HubSpot CRM as our prime storage and tech hub to connect with our clients and our tech stack. We also use it to market to existing clients and to create and track cold campaigns, splash and micro-pages and monitor and collect all the relevant data associated with each. Probably one of the most valued features is the ability to fully integrate our data which made the transition super simple. The dashboards and ability to create visual dashboards and control who has access is a great way to keep the team united and on point. We utilize the marketing and sales features but not the service or help desk features but the integration/api options ensure that any apps that you must have, can integrate.

Pros

The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.

Cons

More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
I would like to see more native options for automation.

Likelihood to Recommend

I have used a number of CRM's from Salesforce to basic CRM's in the automotive business niche to fully AI driven that has the ability to handle outreach and many other functions. However, HubSpot CRM is hands down the most well rounded, easy to use but fully scalable CRM I have used.

Jeff Keeney

Sales and Customer Success at Cross-Sell in Sales at Cross-Sell (11-50 employees)

Vetted Review

4 years of experience

Verified on LinkedIn

HubSpot is the best CRM we have found

Rating: 7 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

HubSpot CRM allows multiple teams in our organization to track clients from start to finish. This helps our Sales team hand deals off to our Implementation and Customer Success teams and helps keep everyone aligned. We can also look back at notes that help when a customer reaches out in Support later on.

Pros

Tracks clients through multiple stages
Helps automate communications with clients
Keeps our teams aligned and in the know

Cons

Sometimes the search yields incorrect results

Likelihood to Recommend

We really like HubSpot CRM and haven't yet been able to find an application that does what it does better. The search is sometimes not the best and could be improved to search more fields or return more intuitive results. Infrequently, the app will go down, as any can, and because it is so useful to our team, that downtime is pretty impactful.

Verified User

Manager in Professional Services (51-200 employees)

Vetted Review

7 years of experience

Hubspot CRM Has Improved Our Organization

Rating: 9 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

Almost our whole organization uses Hubspot. The departments that use it include our marketing team, sales team, and operations team. We use Hubspot to keep all the departments aligned and on the same page when it comes to lead generation, account development, and project management.

Pros

The tool can be customized to fit your organization's needs.
It is very intuitive and easy for beginners to pick up and use.
It syncs quite nicely to email and internal communication tools.

Cons

At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.

Likelihood to Recommend

It's one of the leaders in the CRM space. It's easy to get new hires up to speed on how our organization uses it, as many of them have experience with it from their past employers. It's also easy and intuitive to use, allowing new users to get started quickly.

Adam Montgomery

Director of Sales in Sales at Taper (51-200 employees)

Vetted Review

4 years of experience

View profile

A must have.

Rating: 10 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

Hubspot is helping us with pipeline management, we're even using it to link pipelines through different departments (Customer Success and Sales). We use reports. We use notes to track clients and deal information, where other HS users can have access to (CS and sales mainly).

Pros

Easy to use. It's straightforward to understand—no complex links between different objects that make the user spend time fixing them.
Customizable.
As a wide-used tool, it easily integrates with other software (eg. Zappier, Gmail, Slack).

Cons

I don't really have something I'd like to work differently.

Likelihood to Recommend

HubSpot is helpful as a CRM and for creating reports based on the information it provides. It's easy to use, customizable, and can be easily connected to other external software, if required. It has an add-on for Gmail, which is extremely helpful for automatically tracking emails. The HS meetings link has been invaluable: it not only allows me to provide my clients with my availability (taken from Google Calendar), but also to create specific meeting links (e.g., showing more than one user's availability at the same time, or with a different minimum time before booking). HubSpot offers direct outbound tools (sequence creation), but other software programs are more suitable for this purpose so that I wouldn't recommend it for that.

Malena Giménez

Enterprise Business Development Manager in Sales at Athyna (11-50 employees)

Vetted Review

3 years of experience

View profile

HS CRM is fit for purpose.

Rating: 8 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

We use HS CRM to track and manage individual client opportunities across the sales pipeline. We track deal progress across the sales lifecycle and manage all information, updates, tasks, and client communications across each deal stage. We utilize distinct pipelines for various types of deals, including new opportunities and existing opportunities in the form of change orders or project extensions. We track and manage all client and vendor contacts in the CRM and integrate these components across the various deal stages. This enables us to have clear, real-time information on our sales pipeline, allowing us to coordinate internal activities cross-functionally with levels of automation and process workflows. It also allows us to track and manage data specific to business development and sales in a meaningful way.

Pros

User Interface and ease-of-use.
Levels of integration and workflow management.
Dashboards
Deal stage management.
Customization.

Cons

Integrations with MS Outlook can be wonky at times.
A lot of information is available, but not all of it is useful. It can make navigation difficult.

Likelihood to Recommend

Well-suited for tracking and managing client contacts and opportunities across the sales lifecycle. I haven't had much experience with other CRMs, so I don't have a lot to compare it with. Has been difficult to use for sales forecasting.

Verified User

Director in Engineering (11-50 employees)

Vetted Review

2 years of experience

Simple Setup Big Impact

Rating: 10 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

HubSpot CRM has made a huge difference for our team. We finally have one place where we can see everything happening with a customer—whether it's an email they opened, a form they filled out, or a deal in progress. The automation tools have saved us a ton of time and helped us stay consistent with follow-ups and lead nurturing. It’s easy to use, gives us real insight into what’s working, and has brought our marketing and sales teams onto the same page.

Pros

Contact Management
Drip Campaigns
Marketing Automation

Cons

Price Structure
Feature paywalls
UI can be confusing at times

Likelihood to Recommend

HubSpot CRM has done a great job making itself more approachable for small to mid-sized businesses. With a free CRM at the core, it gives companies a way to get started without a big upfront investment.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

2 years of experience

HubSpot CRM Review

Rating: 8 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

We use HubSpot CRM to track deals and potential leads. We have mapped out our sales pipeline and move contacts through stages as they go from qualified lead to contract signed, etc. We also track all email communication and sales goals through HubSpot CRM .

Pros

Email tracking and open rates
Easy user interface
Lots of functionality

Cons

It is pretty expensive for a yearly subscription
Still unsure what the Marketing Suite entails

Likelihood to Recommend

I dont feel like the price point is good for smaller businesses - it is not maintainable. It is very good for lots of functionality with setting up email flows, tracking emails, viewing and analyzing sales pipelines and generating reports.

Verified User

Project Manager in Product Management (11-50 employees)

Vetted Review

3 years of experience

HubSpot CRM is a great tool for client engagement

Rating: 10 out of 10

Incentivized

June 25, 2025

Use Cases and Deployment Scope

We currently use HubSpot CRM in our organization to gather leads from our website. We have forms that are filled out whether they're price calculators, request demo or even pre-demo surveys that are then populated into HubSpot CRM. We also integrate HubSpot CRM to Salesforce for our day to day CRM. HubSpot CRM has been more of a marketing and gathering info tool for our website from website visitors.

Pros

Website visit notifications
Form fill data
Integration w/ Salesforce

Cons

the data to connect company and contact could be streamlined better

Likelihood to Recommend

It does it's job and have no real complaints. It collects the data needed from our lead and customer visits on the website which is crucial for our sales team. It also shows when a lead visits certain pages, clicks certain areas, and when they fill out the form with pertinent info in them.

Verified User

Account Manager in Sales (11-50 employees)

Vetted Review

7 years of experience

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Reviews and Ratings

HubSpot CRM - This is not your fathers CRM

Rating: 10 out of 10

Incentivized

June 26, 2025

Use Cases and Deployment Scope

Pros

The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.

Cons

More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
I would like to see more native options for automation.

Likelihood to Recommend

Jeff Keeney

Sales and Customer Success at Cross-Sell in Sales at Cross-Sell (11-50 employees)

Vetted Review

4 years of experience

Verified on LinkedIn