Features
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Publishing
Scheduling posts to various social media channels and profiles from one interface.
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Category average: 7.8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Account management
Users can manage access to multiple social media accounts.
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1