TrustRadius Insights for Heap are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Intuitive and User-Friendly Interface: Users have consistently praised Heap for its intuitive and user-friendly interface. It has been mentioned by many reviewers that the interface makes navigation and task completion easy.
Highly Praised Event Visualizer Tool: The event visualizer tool in Heap has received high praise from users for simplifying the process of defining elements to track engagement without the need for additional coding. Several reviewers have highlighted this feature as a standout aspect of the platform.
Auto-Capture Feature: Many users appreciate Heap's auto-capture feature, which automatically records all events on their website. This eliminates the need for manual tracking and saves valuable time for businesses. The convenience provided by this feature has been highly regarded by multiple reviewers.
The majority of our experience has been pleasant. With Heap, you have the ability and freedom to assess the user experience of your website at the most fundamental level and then build upon it. This tool, which again operates right out of the box, is the easiest available for determining how each button, design, feature, functionality, page, and tool affects our consumers.
Pros
Flexibility in how context-relevant data layers are displayed.
Easy and seamless integration with other tools we use like Kameleoon.
Various options for reports.
Excellent user experience overall.
Cons
Customer support has to be improved.
There may occasionally be some bothersome glitches.
To be able to use the platform, you do need to undergo proper training.
Likelihood to Recommend
For web/app event tracking, we utilize Heap. As a technology business, we rely heavily on the product analysis tool's successful deployment and tracking capabilities. Heap's quick chart generation and dashboard features are truly intended for product analytics. Although it may fall short for large enterprise-level businesses, it is excellent for small to medium websites and applications.
we're having company portfolio site that we recently redesigned. to ensure optimal ROI, we went to the market and stumbled upon this magnificent gem of a tool. even non-technical staff at our office seems to work with Heap just fine. it is heavily dependent on visual aspect like UI/UX. by no means, I'm implying that their backend logic is not sound. its advance and uses latest AI and ML practices to derive its results. they manage a perfect balance and gives best of both worlds. some of the useful features that we heavily used were, session replay. we pin-pointed customers from certain industry and analyzed their behavior. for example one of our well established customer already had their applications running in cloud, they specifically navigated to the DR (disaster recover) part on the page. after collecting this insight, we approached them and it was a hit. we're now serving them DR solutions.
Pros
session replays
shows visual indicators of where users have clicked
effort analysis to detect UX improvements
Cons
pricing would be a likely aspect
speed seems to suffer a bit but at this massive scale, its not much to complain
customer service response was a bit sluggish
Likelihood to Recommend
least likely usage for this is to analyze a low traffic site. we particularly have fair amount of traffic so the matrix in end result are somewhat useful. if you're likely new company and have nominal traffic, you might work on your SEO first then leap forward for something like Heap. it is optimal when used with nominal amount of traffic and have fair amount of analysts who can manage and utilize all this insights.
We are using Heap to track and analyze user interactions on the product and determine adoption, usage and other funnel related statistics. There were many undefined events in the past for which we are now able to view the historical data easily, on the spot! It is also very helpful in building the entire funnel and journey of all the users and segment them into multiple buckets
Pros
Very easy to build quick dashboards for analysis- just a matter of minutes
Events can be tracked in near real-time ,without any latency
High support for self-serve with deep level of documentation
Intuitive platform with quick learning; no formal training needed for user adoption
Cons
Mobile version is suboptimal without flutter support
Graph analysis is very basic and sometimes calls for csv download for detailed analysis
Initial event and platform configurations are too detailed and clumsy
Likelihood to Recommend
Heap is very well suited for analysing and tracking user behaviour across tech apps- more so mobile apps. It is extremely useful for deep diving into engagement metrics, user journeys, user funnels and segmentation and understanding A/B test metrics for your product apps. The service is real-time and responsive. However, it is not well suited for basic application who need just high level analysis and it can be daunting in the beginning to set up tracking on the platform.
The best tool to research user behavior in a storefront sales website. It gives information about the user's path from the website's landing from marketing campaigns or search engines. With this tool, you can track the reasons for a customer to shop and pay and what happens when your storefront does not succeed in a sale. You can research if a logically broken path is affecting your online sales.
Pros
The path from website landing until the sale success.
Identify the possible broken logical path that is avoiding the sale success.
Machine Learning to identify the customer navigation trends in your website.
Cons
Measuring of website performance to see if the server is deliving content fast.
Machine learning time series of customer visits.
Grouping statistics to identify geographically the website sales.
Likelihood to Recommend
The best scenario is to identify the website navigation path to get success in sales. The identification of logical and design loopholes could create confusion for the customer. Heap identifies the pages where the client left the website. Heap needs improvement in performance reports to measure if the website server is up and running 24/7 and keeping the same webpages delivery speed.
Heap has also allowed us to see user funnels and behavioral trends. Heap gives us the ability to distinguish different users based on the actions they conduct within our application. While utilizing the tool, from operations to product to business stakeholders, have a real-time pulse on how features are being used by end users, which helps them identify spots of friction and prioritize projects.
Pros
With the help of Heap, we are able able to monitor client and patient activity.
Heap can help you make better marketing decisions every day.
It assists marketers in developing their data literacy.
Cons
should provide data on the UI that is more in-depth.
Measurement can also be challenging because heaps are often prone to data loss.
Likelihood to Recommend
Using this to capture the events within a particular time period is more beneficial.
We use Heap to collect customer data from our website and application. We use this data to understand how our customers interact and engage with our product. Heap addresses our business problem of having to automatically collect digestible data about our customers so that we can make informed data-driven decisions.
Pros
Customer Journey Mapping
Customer segmentation
Dashboard reporting
Cons
Improvements in customer support
Better tutorials
Better integration features
Likelihood to Recommend
Heap is great for product and marketing analytics. It offers good features if you want to do customer segmentation, customer journey mapping, and behavioral analysis. It allows your team to get a good picture of how the customers are interacting with your product and what steps you need to take in order to optimize your product. However, it may not be too suitable for teams that aren't experienced with using marketing analytics tools and have many 3rd party software you need to integrate.
VU
Verified User
Analyst in Research & Development (1-10 employees)
We use heap in our team to understand - what's the most frequently done actions by the users of a specific cohort - how much traction a feature gets after being launched in the first few days
The data derived with heap gives us clarity to make business decisions for both projecting as well as positioning anything in the product
Pros
Heap gives us clarity on the behaviour of the cohort analysing
The events creator plays a big impact because we can pretty much create anything and everything in product as events and track the trend of usage
The numbers derived on heap gives us clarity on the traction and helps us in strategizing activities that help derive better numbers for the business
The funnel view helps in clearly understanding where the dropouts are, for each and every step
Cons
functionality wise - heap is pretty good. Would love to see more usecases with videos as examples on the support portal. This will help when the user is figuring out the tool on their own
Likelihood to Recommend
If you are looking to monitor the patterns of a cohort or the performance of a page or feature - heap is one of the best tools to assess and strategise and measure the effectiveness of the same, with the multitude filters available.
VU
Verified User
Employee in Product Management (1001-5000 employees)
We use Heap for web/app event tracking. As a SaaS company, we are highly dependent on the good implementation and tracking capabilities of the product analytical tool we choose. Heap is really meant for Product analytics with its fast chart creation and dashboard capabilities. It is great for small to medium websites and apps but might go short on big enterprise-level companies.
Pros
Auto event tracking feature is great.
Very good UI.
Supports most of the Product analytics needs.
Cons
There might be some annoying bugs here and there.
Should provide more detailed level of data on the UI.
More chart types and some dashboard optimisations.
Likelihood to Recommend
Great for small websites with the auto events capturing feature, but it might go short on the enterprise level! If your website is not so complex and you do not want to put a lot of effort into tracking and implementation, then the auto-tracking feature that Heap provides is what you are searching for! But on the other hand, if you are a big company with complex web/app products, then the implementation and tracking must be custom-made with a data layer, and the definition and implementation of all the events might get too overwhelming and process too long.
VU
Verified User
Analyst in Product Management (501-1000 employees)
We have been able to access a large scale of data regarding how our users use the software regularly - build a much better picture when we come to running research. It will help shape product designs and UX decisions along with our other user research insights.
Pros
Suggested reports.
Live data tracking.
Cons
Visual labelling does work when we have a modal open.
Quicker response on support emails - and not just point to the resources for self help.
Likelihood to Recommend
If you have a huge user base, it is a cost-effective method of collecting usage, and trends and analyzing how people navigate and use your application.
Analyzing user bandwidth across application and helps to check live traces for the log. Expecially for the mobile app helps understand user categories accessing app interms of version, os and type of device they use, also regions where splitted across. Helps to understand app usage better and also switch between different version and get data
Pros
Get count of user using specific version, device and os
