How brands can create collaborative content from their advocates using Grouptweet
Pros
- Since Twitter is a vehicle for breaking news, our correspondents in each of our 400 cities uses a simple hashtag to syndicate their local news and events. It is simple to use and correspondents don't have to do anything differently to share their messages across our city feeds.
- We can mobilize our correspondents to collectively promote news and events that impact the public good. For example, we can develop advocate networks to support initiatives like crowdfunding campaigns
Cons
- GroupTweet would be awesome if the service for collaboratively distributing info extended to Facebook, G+ and other social networks. However, that's probably something out of their control to develop.
Return on Investment
- Since The Breaking News Network is noncommercial, we use GroupTweet to extend our facility to support the community by functioning as Twitter based bulletin boards. By offering a free and valuable service to the community instead of a pushy sales person trying to sell advertising, we create a lot of good will.
- In the future, we will use GroupTweet to get advocate networks to support crowdfunding initiatives we bring forward with our new crowdfunding marketing company, BNN Funding. For more information on how we develop massive advocate networks, BNNFunding.com
