Google Pays Off
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
Google Pay shines in how simple it is to use to complete purchases. Because it saves a customer's information for ready access when they're checking out, customers should be more likely to stick around to complete their purchases. Using Google Pay with our publications store allows customers to check out more smoothly and, I believe, to have fewer abandoned carts.
Pros
- Saves purchasing information at the tip of your customer's fingers.
- Makes check out on a variety of web stores more streamlined.
- Remembers information across multiple devices.
Cons
- Updating credit card information is not as seamless.
- Lacks a clear way to encourage new customers to use Google Pay (at least, with our current setup).
- Sometimes requires multiple security checks to fill out the full payment information on a website.
Likelihood to Recommend
I have only scratched the surface of Google Pay's capabilities because we do not have a physical store. I believe the benefits would increase for locations where smartphone payment is already underway in physical stores that also do online sales. If your business deals with very little foot traffic or does not offer a variety of payment choices, do more research before adding Google Pay as an option — Google Pay is an eager competitor to Apple Pay, and therefore offers businesses opportunities to run promotions and other incentives to adopt Google Pay currently, so it still may be worthwhile to smaller businesses. Google Pay is about to implement a banking option, which will likely add to the number of users and therefore excited customers with Google Pay to spend with you. The web implementation seems simple and should be a good addition to websites where multiple payment types are available.