TrustRadius Insights for Google Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Customer Behavior Understanding: Users have praised the ability to understand customer behavior and preferences through web analytics, helping them optimize marketing campaigns.
Issue Identification and Fixing: Reviewers find the feature of identifying and fixing issues on websites to be highly valuable.
Integration with Google Services: Customers appreciate the seamless integration with other Google services like BigQuery and Google Ads, which provides a comprehensive analytics solution.
Custom Reports Creation: Users value the ability to create custom reports based on specific use case requirements for tailored insights.
Export Functionality: The option to export reports for custom analyses is highly valued by users for further data exploration.
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and work it on other applications like sheets or Excel. As a business analyst it is helpful and it is very easy to share information.
Pros
Connection with data sources
Sharing capabilities
Export functionalities
Cons
Visualization graphs
Ease of use
Likelihood to Recommend
Manage complex and online data around business, customer usage, and behavior or telemetry information. If you have a skilled data analysis team that creates a good infrastructure, then the information is easy to consume and play with. However, if your environment is more focused on other tools, and Google is not your strong suit, it could be challenging.
VU
Verified User
Analyst in Product Management (Electrical Electronic Manufacturing company, 10,001+ employees)
Google Analytics is used across the business for keeping track of customer behaviour on website, from source channels to target destinations. This ranges from simple use cases like knowing session count of a user to complex use cases like keeping track of conversion goals of purchase & revenue targets in the end. Custom use cases also involve tasks like creation of custom user journey funnels such as login funnel, sign-on funnel, order funnel to more complex use cases like cross-segment or cross-sequence comparison across various temporal bases of customer journey. The scope of this tool is the broadest of all - this software turns out to be the bread and butter of everything we do and plan. This not only helps in direct integration with visibility on tools like google ads and ads performance, but also helps in planning downstream applications & strategies, keeping in mind the current customer behaviour on website, including bounces, duration spent as well as total transactions made & orders revenue placed. Moreover, custom integration of Google Analytics with other tools & softwares helps in expanding the scope of usage of this software across domains.
Pros
Tracking Customer Behaviour
Tracking Financial metrics like transactions & revenue
Tracking custom user journey funnels like login funnel, order funnel, etc.
Seamless integration with other Google services like BigQuery, Google Ads, etc.
Ability to create custom reports based on use case requirements
Ability to export reports for custom analyses at user's end
Cons
Export functionality can be improved - currently custom reports can't be shared in live condition, rather in formats like PDF etc.
Ability to integrate with more 3rd party apps, which don't belong to the Google environment
Currently, the UI is cluttered with not-so-helpful values. A simple user experience by default in terms of navigation is required
The auto-search option at the top bar doesn't work as expected most of the time, that should be improved.
Some definitions of Google Analytics are not self-explanatory, a lot of research is required to process the field meaning.
Ready-to-use glossary for tackling complex use cases like attribution handling
Likelihood to Recommend
It is best suited for scenarios wherein customer behaviour is to be analysed in a minute manner - the use cases can range from simple tasks like tracking sessions & duration of time spent on website to more complex use cases like tracking successful conversion purchase percentage, login conversion page funnel & goals as well as targets performance against expected numbers. This can be helpful in deciding further CTAs like downstream strategic planning on customer behaviour enhancement, driving up engagement as well as revenue ultimately in the end. There are some scenarios wherein GA is not particularly suited well to perform the best in most scenarios. And those use cases will almost always deal with things which are related to 3rd party apps. For instance, linking 3rd party ads data sources is sometimes a hassle while viewing the data in unison with Google's data in the console. There can be say missing campaign IDs but campaign names would be present, making it hard to make sense of data holistically. Data Export is also an issue when working with data outside Google Analytics, as export formats are limited in nature.
VU
Verified User
Analyst in Information Technology (Printing company, 10,001+ employees)
We use Google Analytics to track and monitor use of external websites, internal websites and recruitment marketing efforts. It allows us to see what content is most successful, channels we should focus on and what’s actually being used on our sites. Without the data from Google Analytics we wouldn’t know what impact our efforts have on bringing new people to the company.
Pros
Tracks and gathers data
Provides insight on user/customer behavior
Is customizable for reporting and tracking
Cons
One of the most powerful features is using RegEx, which takes some time to learn and is not always intuitive
It is a complex and large system and can take time to learn
Likelihood to Recommend
I think that Google Analytics is a great tool and don’t know why everyone wouldn’t use it on their websites, apps, etc. It’s free; just takes the time and effort to learn how to find the information you want once it is set up. I especially like how you can set up custom goals and reports for anything you are interested in seeing. I often find that I track the pages on my websites that are visited the list often and what marketing campaigns are bringing people to my site.
VU
Verified User
Manager in Corporate (Aviation & Aerospace company, 10,001+ employees)
Google Analytics is used to track the success of our company websites. It's easy to use and filled with data to help you better understand your audience/customers. However, it is pretty general demographic data which makes it hard to really understand user experience/how the consumer navigates the website pages. We really enjoy the real-time traffic data!
Pros
Reporting on where traffic is exactly coming from (location, device, etc.)
Custom reports/exporting to excel
Real-time Data
Cons
Dashboard Organization
Training/Implementation of Insights
Detail of reporting - very high level
Likelihood to Recommend
Google Analytics is a great free resource everyone should at least be aware of! Although the reporting isn't as in depth as a marketer may want, it still provides basic data that allows you to make valuable insights for the future of your business. It is just another tool that helps marketer connect ROI.
VU
Verified User
Employee in Marketing (Food Production company, 1001-5000 employees)
Google Analytics is being used by the marketing department to track and analyze traffic to our website from various sources. We use this to see where our traffic is coming from, how that traffic is interacting with our website to make informed decisions on our SEO strategy. We also use Google Analytics to track conversions from our website and Google PPC. This allows us to see what conversion percent we are getting from our traffic to make conversion optimization decisions.
Pros
Very in-depth platform to track a multitude of website analytics
Easy to understand metrics to allow informed decisions
Great for making reports to present to people
Easy to collaborate with multiple users if needed
Has a ton of integrations with other marketing products
Cons
There is a learning curve if you want to get the most out of the platform
Setting up conversion tracking can be tricky
You may need a webmaster to install the tracking code if you don't have web experience
Likelihood to Recommend
Google Analytics really stands alone as the best product to track your website traffic. Of course, there are other marketing platforms out there, but most of them connect to Google Analytics together with the data needed to perform best. If you really take the time to learn the platform you will gain invaluable insights into how your website is performing and improvements you need to make to do better. If you are new to this, Google's insights are also helpful to tell you where you are being successful and items you need to improve. Connecting Google Analytics with Google Search Console is also a powerful way to understand your organic traffic and rankings.
Google Analytics helps us to understand how people use our sites, we collect audience data, organize insights, and take action to improve experience, sales, major KPIs, etc. It also helps to bring together all major reporting with other modules like advertising, trends, conversions, etc. We use it to integrate wtih data studio, adsense, Google ads, ad manager, and search console.
Pros
Innovation - clear leader in this space with constantly evolving solutions
Custom reporting - drill down to very granular metrics
robust insights - access to many insights that are not available anywhere else.
Cons
convoluted eco-system of apps - not always clear how they're different.
steep learning curve - courses are helpful but new apps are frequent
Limited 3P integrations
Likelihood to Recommend
It's really the gold standard in terms of analytics solutions due to its connection to the Google search engine. Obviously, they will have the most data/insights if most of the internet search data is being gathered from their site. We get the most benefit from using analytics to drive decisions around our advertising campaigns.
VU
Verified User
Executive in Sales (Furniture company, 501-1000 employees)
We use Google Analytics on a daily basis for multiple reasons. One, we like to view the amount of traffic on our website in real time. We also like to view which marketing channels are driving the most traffic and revenue which helps us make better business decisions. Having the opportunity to view what our highest visited pages [are] helps us understand user behavior, as well as understanding what technology they're accessing our website from.
Pros
User Demographics
User Acquisition
Marketing Channel Reporting
Cons
Hard to setup custom configurations
Lack of Organic Keyword data
Likelihood to Recommend
Google Analytics is well suited for businesses looking to understand their website traffic, their top visited pages, and understand where traffic is coming from. Google Analytics will not provide recommendations on paid media campaigns or provide much insight into the top organic keywords that drive traffic to your business. It will help you understand your user base demographics and locations they're accessing your website from.
VU
Verified User
Executive in Marketing (Sporting Goods company, 51-200 employees)
We use Google Analytics to determine what pages users are looking at, a rough estimation of conversion rate by channel, source, and paid and organic media, and generally determine how well our website is performing. While it's imperfect due to strict tracking regulations that we abide by, it gives us some good directionally accurate information to determine the best course forward.
Pros
Provides anonymized traffic data - where people come from
With proper implementation, shows the best source for converting users
Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
Shows user flow - what's the path users are taking around your website?
Shows where users are dropping off
Cons
It would be helpful to track individual user paths around the site - presently, there's sampling, aggregates, and averages
Without a paid subscription, sampling is used, so you may only get a mostly accurate view of your website data
Doesn't play particularly well with GDPR, meaning users have to specifically opt in for tracking
Likelihood to Recommend
Google Analytics is the best free program for website data, hands down. It's easily installed and integrates well with most consumer-friendly content management systems. So if you're looking to know general stats about your website : how many visitors, where they came from, where the users are coming from that do what you want them to do, this is a pretty good place to start. It also, of course, integrates well with other Google products - like Ads, Tag Manager, Survey, Optimize, and plenty of other things. So if you'd like to, for example, see how many people clicked on a button, implementing Tag Manager is usually as easy, then a few short steps later, you can see all your desired information directly in Google Analytics. With the new GA4, there's some great cross-user tracking, as well, so you can more easily see users moving between desktop, mobile, tablet, and an app. Google Analytics is also useful for seeing the physical location of different sources of traffic - so you can get a good idea if that media placement you went with (or anything else, for that matter) is actually driving relevant, converting traffic that's doing what you want them to do and sticking around on your site.
It is not good for tracking indivdual user paths or data - it's strictly anonymized and sampled.
We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!
Pros
We can track the total purchases customers make on our website
We can track the origins from which our customers originate from
We can create goals and execute marketing campaigns
Cons
New features are being rolled out almost daily and it is very hard to catch up.
Integration of codes can be somewhat cumbersome if you are not a developer.
Would like to see real-time data showing what pages our customers are accessing etc.
Likelihood to Recommend
If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.
Google Analytics is being used mainly in the Digital Analytics organization. We are using Google Analytics to report and analyze website traffic and conversion data. Also, we are using Google Analytics to inspect bot traffic patterns.
Pros
Visualizing traffic patterns.
Showing website data in an organized way.
Very easy installation.
Cons
It is missing drag-and-drop-type data analysis functionality.
Its tagging structure is not very sophisticated.
It does not provide in-depth technical support from Google.
Likelihood to Recommend
Google Analytics is more suitable for small and medium-sized companies with a limited analytics budget. It can be very easily installed and managed with little IT support. Large companies (Like Fortune 500 size) would be better using a more robust solution like Adobe Analytics.
