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Google Analytics Pricing

Rating: 7.9 out of 10
Score
7.9 out of 10

Google Analytics Pricing Plan Options

Google Analytics has 2 pricing plans(s). Available deployment types include saas. Review pricing options and learn more about the product to determine which plan is right for you. A free version is available for Google Analytics.

Plans

Google Analytics

Free
Cloud

Google Analytics 360

150,000
per year / per year
Cloud

Alternatives for Google Analytics

Comparing pricing options side-by-side gives you clearer context on total cost so you can confidently choose the product that best fits your needs and budget. Compare Google Analytics pricing to the most common alternatives, backed by TrustRadius buyer data.

Kissmetrics logo

Kissmetrics

Rating: 9.6 out of 10

Starting at: $500

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GoSquared logo

GoSquared

Rating: 9 out of 10

Paid plans starting at: $0

Free version available

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Matomo Analytics logo

Matomo Analytics

Rating: 8.1 out of 10

Paid plans starting at: $0

Free version available

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What customers say about Google Analytics pricing

Real feedback from verified users about Google Analytics's pricing and value

Rating: 8 out of 10

“Positive ROI on client retention Positive ROI on conversions Positive ROI on time invested to set up event tracking.”

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MS
Matthew Stewart
Marketing Analyst in Research & Development at Stone Ward Advertising (51-200 employees, 5 years experience)
Incentivized
Rating: 8 out of 10

“Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.”

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Verified User
Incentivized
Rating: 10 out of 10

“One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$.”

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RD
Rob Dautel
Sr. Manager, Ecosystem in Marketing at Renesas Electronics America (10,001+ employees, 5 years experience)
Rating: 9 out of 10

“This tool is well worth the cost even if you do not have an AdWords account.”

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MS
Michael Silva
Email Marketing Specialist in Marketing at Dover Saddlery (501-1000 employees, 2 years experience)
Rating: 9 out of 10

“There are other really good and fairly complicated products such as Omniture that will give even more great metrics about your website visitors but you need to weigh the value of that data + cost of... … It's free so the ROI is there instantly, although you don't own the data, Google does.”

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CO
Chris Osterhout
Director of Enterprise Solutions in Professional Services at WSOL (11-50 employees, 9 years experience)
Rating: 9 out of 10

“I would recommend Google Analytics to all the business owners who would like to run their business digitally, E-commerce startups (Giants should purchase GA Premium which is the cost of $150K/Year),... … It's free, so ROI is great!”

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BP
Balaji Perumal
Manager Digital and Social Media in Marketing at CPT (201-500 employees, 9 years experience)
Incentivized
Rating: 6 out of 10

“Among the many positive impacts of GA, the most important is that it can assist businesses in tracking and measuring the return on investment (ROI) of their online initiatives, allowing them to...”

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HM
Hash Moody
CEO (Chief Executive Officer) in Professional Services at Azoora, Inc. (51-200 employees, 8 years experience)
Incentivized
Rating: 9 out of 10

“Adobe Analytics is a paid tool, with a higher cost of entry and ongoing costs, making it more suited for larger organizations with more complex needs.
Google Analytics is a good choice for small... … It's not right plan for us according of its pricing yet.”

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sm
sandro merkvilishvili
Head of e-commerce deparment in Product Management at 2 ნაბიჯი - 2 Nabiji (1001-5000 employees, 2 years experience)
Rating: 10 out of 10

“For larger online business then there is the Premium version of [Google Analytics] which comes with a price tag of about $150,000.”

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Verified User
Incentivized
Rating: 8 out of 10

“so increase ROI but not really use to increase RoI, but to assess diferent trends.”

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Verified User
Incentivized
Rating: 10 out of 10

“ROI is positive However, it doesn't matter if ROI is positive or not, you need Google Analytics for your website to perform at its best For B2B too its very required.”

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Verified User
Incentivized
Rating: 10 out of 10

“Quicker time to value Increased customer retention Additional budget allocations where success is seen.”

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Verified User
Incentivized