TrustRadius: an HG Insights company

Google Analytics Reviews & Insights

Score7.9 out of 10

3,824 Reviews and Ratings

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Community insights

TrustRadius Insights for Google Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customer Behavior Understanding: Users have praised the ability to understand customer behavior and preferences through web analytics, helping them optimize marketing campaigns.

Issue Identification and Fixing: Reviewers find the feature of identifying and fixing issues on websites to be highly valuable.

Integration with Google Services: Customers appreciate the seamless integration with other Google services like BigQuery and Google Ads, which provides a comprehensive analytics solution.

Custom Reports Creation: Users value the ability to create custom reports based on specific use case requirements for tailored insights.

Export Functionality: The option to export reports for custom analyses is highly valued by users for further data exploration.

Google Analytics Reviews

1 Review
Engineering

Videos

Google Analytics

Rating: 7 out of 10

Use Cases and Deployment Scope

Google Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.

Pros

  • Describes overall page visits
  • Describes how many placed orders
  • Specific events can be added depending on the merchant need

Cons

  • Maybe it can be extended by providing more ways of capture and more ways of reporting

Likelihood to Recommend

Google Analytics is free and developer friendly to work with.
VU
Verified User
Professional in Engineering (Computer Software company, 201-500 employees)
Vetted Review
Google Analytics
5 years of experience

Video reviews

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