Google Analytics Reviews & Insights

Score7.9 out of 10

3,824 Reviews and Ratings

Community insights

TrustRadius Insights for Google Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customer Behavior Understanding: Users have praised the ability to understand customer behavior and preferences through web analytics, helping them optimize marketing campaigns.

Issue Identification and Fixing: Reviewers find the feature of identifying and fixing issues on websites to be highly valuable.

Integration with Google Services: Customers appreciate the seamless integration with other Google services like BigQuery and Google Ads, which provides a comprehensive analytics solution.

Custom Reports Creation: Users value the ability to create custom reports based on specific use case requirements for tailored insights.

Export Functionality: The option to export reports for custom analyses is highly valued by users for further data exploration.

Google Analytics Reviews

8 Reviews

Small Businesses (1-50 employees)

Videos

If You're Technically Inclined or Seeking A Free Robust Solution, Google Analytics May Be The Right Fit

Rating: 8 out of 10

Incentivized

February 2, 2016

Use Cases and Deployment Scope

As a freelance marketing consultant, I recommend using Google Analytics to track website activity. It helps us see how visitors are getting to the website, what they're doing while there there and how long they're staying. It is installed across my websites as well as most of my clients. Ultimately, the tool gives us metrics to see how effective our various digital marketing efforts are impacting our prospects and clients.

Pros

It provides a depth of information and insight. There is more information than anyone could realistically harness themselves.
It's easy to install and start using.
It integrates into other reporting tools fairly easily.

Cons

Spam traffic is a big nuisance and they've yet to really do anything about it.
The reporting is clunky and hard to setup.
Sometimes it more complicated then it seems it ought to be.

Likelihood to Recommend

Google Analytics is a great tool for any new business website or personal blogger. It is easy to install and free to use so it tends to be a great starter resource.

If you are less technically inclined, I'd recommend finding something easier to use. Some of the terminology and interface can be confusing at times.

Jason Montoya

Servant Leader in Customer Service at JasonScottMontoya.com (Marketing and Advertising, 1-10 employees)

Vetted Review

10 years of experience

View profile

A Free Resource with In-Depth Reporting Power

Rating: 8 out of 10

December 17, 2014

Use Cases and Deployment Scope

Google Analytics is being used by the Digital team who reports on website traffic for our business' 5 websites, and then those reports are distributed throughout the business to the respective "owning" departments.

Pros

Free Product - A great benefit of Google Analytics is that it is a free product that has many capabilities. It performs the functions we need it to without additional fees.
Event Tracking - this is a wonderful feature of Google Analytics that allows us to track many different kinds of user interactions on our sites.
Sources - Google Analytics provides the sources from which users came to our sites, which allows us to use Google Analytics as a kind of lead generation platform for two of our sites, from which we can build relationships with others sites that link to us.

Cons

Session Duration - Google Analytics' Session Duration calculation is not very accurate, since it only measures the duration of time between interactions on the site. The first interaction is page load, but then if the user spends 5 minutes on that one page and reads it thoroughly, receives the information they need, and leaves the site, since they are counted as a "bounce", their session duration is 0, even though they were engaged. They only triggered one event (page load) before leaving the site, so their session duration didn't calculate as it should. There are methods to implement timers, etc. however, the standard Session Duration numbers could be inaccurate without implementing other methods in place.
One Page Sites - we have one Single Page Site, and installing Google Analytics to give us accurate numbers was more difficult than we anticipated. One challenge was creating a way to record bounces correctly, since a users could visit the site, be fully engaged, and leave the site without ever triggering an event. We used Google Tags to create scrolling and menu event tracking to solve this problem, but out-of-the-box, Google Analytics is not the most accurate reporting tool for a One Page Site.

Likelihood to Recommend

It just depends on the needs of the user. For One Page Sites, it will need more tailoring and work when implementing tracking; however, with standard multi-page sites, it is a good, free resource that provides reporting that can be very useful for a company.

Verified User

Employee (Public Relations and Communications company, 11-50 employees)

Vetted Review

1 year of experience

Completely Satisfied

Rating: 10 out of 10

May 21, 2014

Use Cases and Deployment Scope

It is being used by the Search Engine Marketing department to see paid search and organic traffic and revenue.

Pros

Traffic
Goals
Revenue

Cons

Keyword data

Likelihood to Recommend

Google Analytics provides many different options and is well suited for various needs.

Verified User

Account Manager in Marketing (Marketing and Advertising company, 11-50 employees)

Vetted Review

3 years of experience

Google Analytics Review

Rating: 10 out of 10

May 17, 2014

Use Cases and Deployment Scope

We frequently setup and install GA for clients on their eCommerce stores, including eCommerce transaction and conversion tracking, site search, funnel visualization, etc.

Pros

If implemented correctly, GA is a very powerful tool that can give you vital business metrics, especially in conjunction with eCommerce and overall marketing campaigns

Cons

Updating users and developers with new features, new implementation techniques, etc. Google tends to push out new things without updating users or developers, which has the potential to break things or make previous GA setups fail.

Likelihood to Recommend

Wouldn't run without some sort of Analytics program - if not GA then another solution.

Sabine Sharp

President in Professional Services at Glendale Designs (Internet, 1-10 employees)

Vetted Review

9 years of experience

How much of that cat video are they really watching?

Rating: 8 out of 10

May 7, 2014

Use Cases and Deployment Scope

It was used by the whole organization to track successful marketing and blog campaigns. It also helped us find partners through top referrals. And it assisted in refinement of our website through analysis of customer behavior.

Pros

Zero Cost
Continued Improvement
Straightforward implementation

Cons

Configuration
Not entirely user friendly to a novice

Likelihood to Recommend

Make sure someone in the organization is familiar with Google Analytics before your implement as data could be misinterpreted easily.

Benjamin Barniskis

System Analyst III in Information Technology at Tripwire (Financial Services, 11-50 employees)

Vetted Review

1 year of experience

Google Analytics: Delivering Day to Day Data

Rating: 7 out of 10

May 7, 2014

Use Cases and Deployment Scope

We use it within the marketing department for two separate corporate websites. We mainly monitor Daily Visits, source of the traffic coming to the site (referrals), and what pages are being visited. It helps us measure the effectiveness of our marketing campaigns. Marketing is the only department to have direct access but we do hare the data with other departments. Google is also a client of ours.

Pros

Google does a good job of tracking visits to the website.
I love being able to see the source of the traffic.
Being able to see the behavior of visitors is also of benefit. What pages are people acutally seeing and spending time on?

Cons

I don't like that Google blocks keyword information for organic traffic. About 85% of the keyword information is 'not provided'. I am forced to go to other sources for the keyword information.

Likelihood to Recommend

I cannot think of any.

Verified User

Director in Marketing (Market Research company, 11-50 employees)

Vetted Review

5 years of experience

Google Analytics: Hard to Beat Free.

Rating: 10 out of 10

May 2, 2014

Use Cases and Deployment Scope

Google Analytics is currently being used in my organization by the Marketing department to capture overall data on web traffic, determine keywords for SEO, track which pages are most/least trafficked, and where we are losing visitors (bounce rate, exit pages etc). We also track clicks referred by our enewsletter. Google Analytics helps us determine which types of content are popular; which referral sources generate the most traffic; and which navigation paths our users take through our website. We are planning to make use of some of the more advanced features like goal conversion down the line, so we can identify exactly which paths lead to conversion and which keywords are the most valuable for our conversion goals.

Pros

Provides quantitative insight into your web presence. Much of our online marketing would be guesswork without the hard data provided by Google Analytics - and decisions made based on data are generally better decisions.
Integrates different online marketing activities. Through integrating with our enewsletter client and providing data on referral sources like social media, search, and advertising, Google Analytics gives us a broad picture of how our various online activities work together to support our marketing goals.
Shows you where you're weak. The "Behavior Flow" display is a valuable window into how our visitors reach our site, which pages lead them where, and which pages result in exiting our website. This information helps us improve content and readjust our strategy as necessary to make sure the right visitors reach the right content and the right time.

Cons

It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily.
Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.

Likelihood to Recommend

There's really no reason not to use Google Analytics. The fact that it's free is incredible - it is the very first program I suggest clients set up to start getting a real handle on their online presence. Just answering simple questions like "Where does my traffic come from?" would be impossible without GA.

Lena Prickett

Marketing Manager in Marketing at Criteria for Success, Inc. (Professional Training & Coaching, 1-10 employees)

Vetted Review

3 years of experience

GA: The Best Free Analytics tool

Rating: 9 out of 10

August 15, 2013

Pros

Great for start-ups to understand what is happening on their site, their traffic sources, conversions, etc.

Cons

Hard to learn with lack of support. You have to really spend a lot of time with it and reading material to learn all the details.

Likelihood to Recommend

Take time to learn about the tool. You can easily be sucked in to implement and begin playing with it but nothing beats understanding what it does and especially how it calculates metrics such as unique visitors, conversion rates, etc.

Verified User

Manager in Marketing (Computer Software company, 1-10 employees)

Vetted Review

1 year of experience

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Video reviews

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Google Analytics: Hard to Beat Free.

Rating: 10 out of 10

May 2, 2014

Use Cases and Deployment Scope

Pros

Provides quantitative insight into your web presence. Much of our online marketing would be guesswork without the hard data provided by Google Analytics - and decisions made based on data are generally better decisions.
Integrates different online marketing activities. Through integrating with our enewsletter client and providing data on referral sources like social media, search, and advertising, Google Analytics gives us a broad picture of how our various online activities work together to support our marketing goals.
Shows you where you're weak. The "Behavior Flow" display is a valuable window into how our visitors reach our site, which pages lead them where, and which pages result in exiting our website. This information helps us improve content and readjust our strategy as necessary to make sure the right visitors reach the right content and the right time.

Cons

It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily.
Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.

Likelihood to Recommend

Lena Prickett

Marketing Manager in Marketing at Criteria for Success, Inc. (Professional Training & Coaching, 1-10 employees)

Vetted Review

3 years of experience