Google Analytics Reviews & Insights

Score7.9 out of 10

3,824 Reviews and Ratings

Community insights

TrustRadius Insights for Google Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customer Behavior Understanding: Users have praised the ability to understand customer behavior and preferences through web analytics, helping them optimize marketing campaigns.

Issue Identification and Fixing: Reviewers find the feature of identifying and fixing issues on websites to be highly valuable.

Integration with Google Services: Customers appreciate the seamless integration with other Google services like BigQuery and Google Ads, which provides a comprehensive analytics solution.

Custom Reports Creation: Users value the ability to create custom reports based on specific use case requirements for tailored insights.

Export Functionality: The option to export reports for custom analyses is highly valued by users for further data exploration.

Google Analytics Reviews

2 Reviews

Enterprises (1,001+ employees)

Videos

A lot of resources for free, but can't always provide the info requested

Rating: 8 out of 10

Incentivized

February 2, 2016

Use Cases and Deployment Scope

We use Google Analytics to track traffic to our websites, identify segments (e.g. organic, referral, mobile/tablet), track conversion for various goals (lead collection and revenue), monitor use of new features, etc.

Pros

Ability to track web traffic, attribute to sources & mediums.
Ability to segment to view visitors by desktop, mobile, and tablet.
Exporting reports in various formats for different use. Management likes easy to read PDFs, while marketing analysts prefer Excel data.

Cons

So many features that it's hard to keep up.
Sometimes difficult to dig into particular segments or criteria.
Limits in automation of reports, such as time length (no way to set one start date & get automated reports on regular frequency, e.g. Year to Date report weekly, always starting on 1/1 and extending time each week.
It could be better at showing flow/path through site.

Likelihood to Recommend

Benjamin Lipsman

Manager of Internet Marketing in Marketing at Equity LifeStyle Properties (Real Estate, 1001-5000 employees)

Vetted Review

10 years of experience

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Google Analytics - Why aren't you using it?

Rating: 10 out of 10

May 3, 2014

Use Cases and Deployment Scope

Currently, I am using Google Analytics for my Web Development clients. Google Analytics has enabled me the ability to provide my clients improved reporting on each of their respective channels. In addition to that, we can perform extensive AB testing throughout the site to optimize acquisition, user behaviour and flow. It is extremely helpful in analyzing cart abandonment rates, etc.

Pros

Google Analytics is extremely simple to implement, no matter what web environment you are developing in.
Out of the box, Google Analytics provides a great deal of information that is organized in a logical manner. The information is presented in an easy-to-read format. Each report is easily "exportable."
Implementing custom attributes and conversion goals is relatively simple. It doesn't take a rocket scientist to figure out how to setup your channels, etc.

Cons

They could simplify custom reporting. Especially when using customized data and drill downs. It is simple as it is, but at times, doesn't seem very flexible.
Goals are currently limited to 20 (unless you pay.) Analytics Premium is costly, but not compared to some of the other major players.
Google is constantly upgrading the user experience for Google Analytics. The good, is that they are improving it. The bad, if you only login to GA once a month, you may fumble around looking for features/options that you once knew.

Likelihood to Recommend

In comparing to other products, ask yourself the following:

What is my budget on an Analytics tool? (NONE)
Can I create custom reports? (YES)
It it cross platform/technology capable? (YES)
Can I track custom goals/events (YES)
Is it easy to implement (YES)
Does it support real time data? (YES)

Google Analytics is well suited for small to medium businesses with a substantial amount of traffic. If you are going beyond the scope of 20 goals, are getting a bazillion hits to your site and have thousands of channels, you may want to look at their premium product.

Christopher Corbett

Database Administrator in Information Technology at Watco (Transportation/Trucking/Railroad, 1001-5000 employees)

Vetted Review

4 years of experience

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