Attribution in Google Analytics Reviews & Insights

We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and woocommerce portal. It provide accurate summary of the visitors which acts as an input in calculating the percentage of conversions. The analytics gives us an idea when to push the marketing campaigns in order to generate more traffic.

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.

If you have multiple campaigns going on, it's helpful to see which is working best. Knowing that a user can come in through a paid campaign but then doesn't perform an action until receiving email marketing, it's helpful to see that journey and have better insight into which campaigns really produce an ROI