Attribution in Google Analytics Reviews and Ratings

Rating: 6.5 out of 10

Score

6.5 out of 10

Reviews

4 Reviews

Decent Product to Get the Job Done.

Rating: 5 out of 10

Incentivized

May 11, 2022

Use Cases and Deployment Scope

I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more about their behavior.

Pros

Data Dashboard.
Connects directly to Google Ads.
Can export data.

Cons

Actual customer service agents that can help and answer questions.
Better explanation of each and every datapoint.
More user-friendly interface and experience.

Likelihood to Recommend

I use Google Analytics daily for monitoring and tracking performance for our website and mobile app. It is suited for both but causes a lot of frustration with unidentifiable pages, data points that are not properly defined lack of customer support, and the new GA4 workflow. Additionally, I cannot make any dashboards in GA directly, it has to be done through Google Data Studio which is also not very user-friendly or easy to use in direct coordination with GA.

Shelby Kolb

Digital Communications Data Analyst at SIE (10,001+ employees)

Vetted Review

3 years of experience

Verified on LinkedIn

Useful tool but has a hefty learning curve

Rating: 8 out of 10

Incentivized

January 31, 2022

Use Cases and Deployment Scope

My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectiveness. It simplifies the process of analyzing what channel is the most efficient

Pros

It provides reliable & detailed post click & post view installs or acquisitions
It provides insights into our customer journey
It determines broader trends like demographics/personas of our conversions, refining our definition of target audiences

Cons

There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
custom reports take expertise to set up for all of our needs
default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Likelihood to Recommend

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.

Allen McConnell

Account Manager in Sales at Twitter (5001-10,000 employees)

Vetted Review

2 years of experience

Google Analytics - Perfect analytical tool for a non-technical audience

Rating: 8 out of 10

Incentivized

January 26, 2022

Use Cases and Deployment Scope

We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and woocommerce portal. It provide accurate summary of the visitors which acts as an input in calculating the percentage of conversions. The analytics gives us an idea when to push the marketing campaigns in order to generate more traffic.

Pros

Traffic Analytics
Geo Analytics
Campaign Analytics

Cons

Accuracy
Robots
Missing Information

Likelihood to Recommend

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

Gulam Gaus Warsi

Marketing Specialist in Marketing at Leadbook (11-50 employees)

Vetted Review

2 years of experience

View profile

Great for attribution and reporting to see ROI

Rating: 7 out of 10

Incentivized

January 26, 2022

Use Cases and Deployment Scope

To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.

Pros

campaign performance
data modeling
attribution

Cons

more resources

Likelihood to Recommend

If you have multiple campaigns going on, it's helpful to see which is working best. Knowing that a user can come in through a paid campaign but then doesn't perform an action until receiving email marketing, it's helpful to see that journey and have better insight into which campaigns really produce an ROI

Verified User

Director in Marketing (11-50 employees)

Vetted Review

1 year of experience

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