Useful tool but has a hefty learning curve
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectiveness. It simplifies the process of analyzing what channel is the most efficient
Pros
- It provides reliable & detailed post click & post view installs or acquisitions
- It provides insights into our customer journey
- It determines broader trends like demographics/personas of our conversions, refining our definition of target audiences
Cons
- There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
- custom reports take expertise to set up for all of our needs
- default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
Likelihood to Recommend
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
AM
Allen McConnell
Account Manager in Sales at Twitter (Marketing & Advertising, 5001-10,000 employees)
Vetted Review
2 years of experience