Google Analytics 360 (discontinued)

Score8.8 out of 10

540 Reviews and Ratings

What is Google Analytics 360 (discontinued)?

Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.

Categories & Use Cases

Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.9

Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8
Device and Browser Reporting
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
Category average: 7.9

Rachel Harrison View profile

CRO & UX Manager at connective3 (51-200 employees employees)

Use Cases and Deployment Scope

This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.

Pros

Provides a visualisation of funnels
Allows for unfiltered data, providing you with confidence
No limits of goals and objectives when you are syncing up to other tools such as Google Optimize 360

Cons

Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

Most Important Features

Unsampled and limitless data
More visualisations of funnels

Return on Investment

The supporting data in 360 has allowed us to be more confident and strategic with our CRO programme, so it means that all of the results we have seen through out CRO work has ultimately been influenced by this tool
It has allowed us to be able to inform a client if something is broken on their website, meaning that they don't miss out on revenue from somebody not being able to make a purchase on their website

Alternatives Considered

Google Analytics and Adobe Analytics

Other Software Used

Hotjar, Decibel Insight, from Medallia, UsabilityHub

Sergey Gorbanenko

QA Engineer in Engineering at Cleveroad (51-200 employees employees)

Pros

It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

Cons

It would be nice to have a solid help section or training tools.
Most of my toolbar customizations are gone, and the last UI I didn't like was changing the number to a percentage.

Most Important Features

It shows the demographics, which is undoubtedly a cause for excitement. I am delighted with Google Analytics 360; its data is accurate and solid.

Return on Investment

It is of great help to the organization because it gives us the correct information about visitors, visitor behavior, daily updates, and much more. We have obtained an exceptional ROI.

Alternatives Considered

Siteimprove

Other Software Used

Indeed.com, Planview Projectplace, Buffer, ClickUp, Google Hangouts Meet, LogMeIn Rescue

Fernanda Ministerio View profile

Especialista de Desenvolvimento Industrial in Information Technology at SENAI-DN (10,001+ employees employees)

Pros

Offers premium tools to get to know your data better, with more insight into larger sets of data.
Works great with other Google Suite products.
Helps track sessions, user bounce rates and session duration.

Cons

Some competing products have better user behavior analysis.
In the funnels, you can see the dips, but you cannot check the seasonality of the funnel conversion at once.
The cost is high for companies that are not specifically e-commerce and Marketing.

Most Important Features

Event tracking to better understand user behavior.
Improve customer service.
Representation of data in the form of very explanatory graphics.

Return on Investment

Saved time on reporting.
Better understanding of customer behavior.
Ability to gather new information and expand information.

Alternatives Considered

Adobe Analytics

Lee Preston View profile

Conversion Rate Optimisation Consultant in Marketing at Worship CRO (11-50 employees employees)

Pros

Unsampled data - which means you're not analysing 3% of a sample of data (which can cause issues).
More goals to track - if you're managing multiple business lines/actions within one website this is essential.

Cons

It still feels like clunky old Google Analytics and the UI isn't fantastic.
Still sometimes slow to load.
It's still quite difficult to visually present data to clients without other tools.

Most Important Features

Additional goals.
Unsampled data.

Return on Investment

More certainty when reporting on unsampled reports, which helps with business decisions.
Able to track goals for complicated businesses with lots of actions users can take.

Alternatives Considered

Google Analytics

Other Software Used

Hotjar, UsabilityHub, Google Optimize

Sarah Bandy View profile

Executive Director in Marketing at Youth Empowerment through Arts and Humanities (1-10 employees employees)

Pros

Google Analytics 360 helps us look at our marketing from a bird’s eye view so that we can problem solve.
The software is great at helping us engage from a consumer’s viewpoint.
Google Analytics 360 works great with our existing Google Suite products.

Cons

It was a little complicated to integrate but once we spent some time with it, it was woven into our workflow.
The Analytics portion has a lot of firewalls that can make it hard to add multiple users seamlessly.
Noooo amount of Google customer support.

Most Important Features

Organizing workflow and info for customer engagement.
Noticing and addressing holes in our engagement strategy.
Thinking holistically about our mission and how to best express it.

Return on Investment

Our supporters and consumers love an easy experience - our website engagement has improved by 36% in our first year of implementing Google Analytics 360.
When they know that the website is well designed, they come back more often and we retain more supporters.
When we are easy to find, we inherently get more donations for our nonprofit.