Google Analytics 360 (discontinued)

Score8.9 out of 10

540 Reviews and Ratings

Top Performing Features

+15%

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Cat avg: 8.7

+22%

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Cat avg: 8.2

+1%

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Cat avg: 7.9

-10%

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Cat avg: 7.8

Worst Performing Features

-87%

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Cat avg: 7.9

-37%

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

Cat avg: 8

-17%

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Cat avg: 8.4

Google Analytics 360 (discontinued) Features from Reviews

6.9-14%

Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8
Device and Browser Reporting
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
Category average: 7.9
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.9
Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2
Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8

Google Analytics 360 (discontinued) Features from the Vendor

Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Deep Product Integrations
Cross-channel and Cross-platform Analysis
Algorithmic Attribution Modeling
Remarketing
A/B Testing (Content Experiments)
API
Robust Reporting Capabilities
Mobile App Reporting
User Permissions
Mobile Software Development Kits (SDK's)
Mobile Software Development Kits (SDK's)