Limitless data, endless opportunities
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.
Pros
- Provides a visualisation of funnels
- Allows for unfiltered data, providing you with confidence
- No limits of goals and objectives when you are syncing up to other tools such as Google Optimize 360
Cons
- Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
- There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Likelihood to Recommend
I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw.
RH
Rachel Harrison
CRO & UX Manager at connective3 (Marketing and Advertising, 51-200 employees)
Vetted Review
2 years of experience