Google Analytics 360 (discontinued) Manufacturing Reviews & Insights

Various departments use Google Analytics 360 to track user behaviour on the website and the apps. Marketing uses it to track campaign performance and conversion issues. Buying team uses it to understand what type of products are users searching for, looking at, adding to the cart and finally purchasing. Tech team uses it to evaluate UX related dimensions as well as tech related issues that users could be facing.

Google Analytics 360 is great for tracking large amounts of data and drawing conclusions from it. As compared to the other analytic tools, it is easy to use and being a part of the Google Suite, you can easily share data with the other google platforms (Ads, Optimise, Data studio, Big Query, etc.).
The attribution model tool and user behaviour tracking for the app can be improved. With the ongoing challenges from browsers and GDPR opt-ins, you can only see around 90% of the actual data.

Google Analytics 360 is a great tool utilized in our company's marketing department. It is a great resource to track traffic to our two company websites. I am able to sort data by specific demographics and understand consumer click behavior on our websites. This is return helps me understand improvements that need to be made to our websites to ensure a seamless user experience. I highly recommend Google products!

Google Analytics 360 is great for understanding click behavior and how people navigate our website, especially our careers page/job board. It is very useful to know which jobs are getting the most traffic and by what types of people. However, I wish there were more available demographics to break down who your audience really is.

It is used by the marketing and web department of our organization. It supports decision making based on customer behaviors, most visited pages, conversions and conversion rates based on marketing investments. It also supports marketing budget distribution based on sources of traffic.

It is great to understand your customer traffic sources and behaviors in general, as well as for specific marketing efforts such as campaigns with landing pages. However, you need someone who understands what they are doing when building reports to fully understand the information to improve your marketing and see better results.