Google Analytics 360 helps us know which channel to target potential customers and which website content to optimize. It has accurate metrics, demographic information about potential customers and makes sure that you can control what content should be presented to visitors; its website is beneficial. An excellent tool that contains all the information about the performance of your network resources so you can quickly solve problems and decide how to increase your revenue.
Pros
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Cons
It would be nice to have a solid help section or training tools.
Most of my toolbar customizations are gone, and the last UI I didn't like was changing the number to a percentage.
Likelihood to Recommend
Google Analytics 360 allows businesses of all sizes to track user behavior, gain marketing insights, and much more. Modern tools for conversion and attribution testing can help businesses both large and small improve user experience, maximize their digital strategies, and better measure performance. Your content, your products, services and more. It can help you understand what's working and what's not; it's a comprehensive tool that can give you insights into what's happening on the web and in apps.
We have been using Google analytics to track user behavior on our websites and also apps. Google Analytics data helps to understand the user behavior and other data like from which platform user reached to our website. This also helps our business to know from which advertisements we are getting the most lead and which leads are getting converted into customers. Google Analytics data helps to take future decisions on product marketing and even UX improvements.
Pros
Google Analytics 360 gives you premium tools to know your data well with greater insights on larger sets of data.
It gives access to tools like Big Query which helps you to query your analytics data using queries and generate custom reports.
You can also perform A/B testing and derive different hypothesis on the basis of data with Google Optimize
Cons
Although it's pretty easy to set up A/B testing, it's tricky to understand how Google Analytics declares a winner with its calculations.
Big Query is a powerful tool but all together requires an understanding of a different kind of query language that needs more documentation and tutorials to understand.
The in-depth analysis of user behavior can be more detailed as it is in some competitor's products.
Likelihood to Recommend
If you are an enterprise with multiple websites and products and getting lots of data, Google Analytics Premium is well suited as you won't be getting the sampled data you get in normal Google Analytics. You will have a large set of tools that would help in performing different operations and generating reports on your data. These insights would help you to make better decisions about your product.
Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.
Pros
Shows detailed information online
Allows to open the information in different ways
Integrates very well with other Google tools
Cons
The user metric is given by an algorithm and varies daily due to reprocessing or similar things that google does
When dealing with large volumes of information it is slow, very slow
In the opening of information, it is usually limited. It does not allow combining several dimensions or metrics, and it is necessary to go to a data studio to carry out detailed analyzes
Likelihood to Recommend
It is a good tool, it gives a detailed view of each of the sites you have. It allows you to build views by URL, security is easy to manage, it provides real-time and historical information within the same UI, and is accessible from any type of device. The raw information can be sent very easily to big query and a lot of analysis can be done there, for example, user behavior since it provides a user_id that allows identifying a user, not by name or email but with an identifier.
Google Analytics Premium is primarily used by our UA, product, and web developing team. It allows various teams to measure and track ROI, page views, interactions, conversions, and traffic from external channels. Easy access to data from other Google entities such as Google Ads. It allows us to gather data about your users and where they came from (search, referral, social, etc.) to optimize those channels then.
Pros
Track campaigns.
Well integrated with other Google products.
Cons
No explanation on why one page will have high exit rate vs others.
The UI can be a bit overwhelming at times.
Likelihood to Recommend
Google Analytics Premium is great for anyone looking to track users and understand their click/interaction behavior, especially if you're an eCommerce site; you need Google Analytics Premium. The free version does the job done if your just getting started with your eCommerce business. As your traffic grows over time, you'll likely upgrade to the premium version to continue using Google Analytics. Google will require you to upgrade if your traffic volume suddenly becomes high.
We are utilizing Google Analytics Premium to track the traffic on our website. This information helps us see what articles are performing the best, as well as what pages our readers are engaging with the most. We are able to better determine what content our readers pay the most attention to, as well as how our sponsored content and paid advertisements are performing.
Pros
Our company likes that visitor traffic is available in real-time.
We are happy to utilize the calendar feature to segment data by the dates of our choosing.
Tracking the number of visitors to any page of our website allows our editorial staff to better understand the content that our readers enjoy.
Cons
So far, we have not faced any issues with Google Analytics Premium.
Likelihood to Recommend
For businesses that work in real-time data and content, I think this program is a great option. I work in publishing and we create daily content for our readers. We are able to access the page views and time spent on pages, which helps us determine how our content performs and what we should focus on.
Google helps with the smooth sailing of the whole organization. We couldn't run without it! It's pretty impressive, honestly. With its all-in-one platform, we're able to easily control and manage different aspects of the things we need to track and monitor. It's also got great data that we can print out and send to those interested.
Pros
The premium gives us an advantage over our competitors and helps us boost sales.
Cons
It is very costly.
Likelihood to Recommend
Google Analytics Premium is well-suited for big businesses that have a need for big data. It's also something that's saved me hours and hours of time. I cannot overstate how well-versed this program is, and it's truly worth the price tag. For something to do all that data collection for me - I honestly don't know what I'd do without it.
As a web design and marketing company, we use this tool as a way to monitor web traffic and analytics insight for our clients. Many clients want to understand how users are navigating their website, where they are dropping off, and how performance can improve. As a digital strategist, I am able to use this tool to assess traffic patterns, recommend changes, and ultimately make adjustments on the website to account for those insights.
Pros
This platform is great at analyzing traffic patterns and user flows
The tool integrates with several other platforms
Provides insights on not only traffic but also advertising efforts
Cons
Google produces little original content on the platform -- typically have to find information from other sources
Walk-throughs or guides would be helpful
Steep learning curve
Likelihood to Recommend
This platform is excellent for marketers who need to assess the web traffic for their client's websites. It's also a great way to understand how users are interacting with the website. This is particularly helpful if digital advertising is leading to specific landing pages. This tool can help assess the value of that landing page, see how quickly users are bouncing off, and make improvements. With its integration with Google Ads, it's easy to see analyze performance and report on it.
Google Analytics Premium is used by more than half of my clients in the eCommerce and retail verticals. It is used as the source of truth for web analytics and marketing performance, including eCommerce revenue and cross-channel reporting.
Pros
Unsampled web analytics data
Robust marketing 360 integration
Easy-to-use, fast reports
Powerful customization options
Cons
Some customization limitations like fiscal calendar and standard report customization
Minimal customer support through the company provider
Likelihood to Recommend
Google Analytics Premium is great for enterprise businesses that have a standard eCommerce or experiential website. It is less well suited for highly customized businesses or non-standard commerce/transaction process. It's great for small and large teams, and ease of implementation is much simpler than the competition. Developer Guides are user friendly and help the tech team get the suite up and running.
Google Analytics is primarily used by digital marketing, marketing communications, and product management teams. It helps to track and build reports to help drive meaningful client strategies and segmentation. It helps us better understand our under-penetrated users, and tests which current strategies we need to continue or stop.
Pros
The UX/UI is as you’d expect from a Google product -- it's fast and easy to use.
You can filter the dashboard to view traffic, web speed, and client conversions at a high level.
Reporting Capabilities, specifically audience, acquisitions, and behaviors.
Cons
Provide goals or standard industry metrics to provide a basis for comparison on users’ specific metrics.
Likelihood to Recommend
It’s appropriate for large or small companies, but the premium suite may be a bit much for a smaller company not as dependent on e-commerce, or that doesn’t participate in a lot of digital marketing initiatives.
VU
Verified User
Manager in Product Management (1001-5000 employees)
GA Premium is a great product, but overprices. It gives the same reports as the regular GA, except it can store more hits from huge websites. Even so, if your website is on top Alexa 100, it's not enough and limited in use. For daily reports, it's fast enough, but if you select monthly or year reports, you have to wait 30 seconds to load the report. If you really want unlimited analytics, dig with Ya. Metrika.
Pros
I can't point real strength points for GA Premium use. The same analytics, but for big sites.
Cons
Too slow now in reporting. 24 hours delay still there.
Likelihood to Recommend
More details on sampled data reports. Better suites commercial websites for funnel analysis.
VU
Verified User
Strategist in Research & Development (1001-5000 employees)
