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AdSense

Score7.1 out of 10

87 Reviews and Ratings

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What is AdSense?

Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.

AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.

Categories & Use Cases

Reviews

What users are saying about AdSense.
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Google AdSense matters for Bloggers & Affiliate Marketers

Mouath Al-azzehView profile
Owner, Blogger & Affiliate Marketer in Customer Service at Marketingova (1-10 employees employees)

Pros

  • Excellent Ads type and useful content
  • Excellent follow up and analytics
  • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
  • Excellent revenue for the bloggers who are honest about their content

Cons

  • I would if Google AdSense changed the auto-ads functions, especially when it comes when someone opens a new tab. The full-screen Ad is annoying.
  • To make the joining protocol much easier and to be more specific about the rejection reason.
  • For mobile apps, I would like if Google AdSense to return the Mobile app's revenue to their website
  • We need a mobile app for Google AdSense, I have no idea why it was removed

Most Important Features

  • Plagiarism Tracking, when the thief copies the entire page where the AdSense code exists.
  • Making some Passive Income.
  • Encourage the bloggers to write about everything so that people can find their needs, products, services, news. Definitely, by paying the bloggers money for that.

Return on Investment

  • The positive impact, It makes money if I have a social media page that leads traffic to my website. Anyway, I don't pay for them a cent, but when I drive traffic they pay me for the Ads I posted.
  • ROI should be acceptable for everyone since google ad-sense doesn't ask for a subscription, It only requires some minimum requirements such as a number of blogs, Quality of blogs to be accepted. Then, you can join and post their ads to make some money.
  • Google AdSense sometimes may have a negative impact. However, when you open your business you need to pay some money for some websites to send you some people to comment on your blogs and increase the visit. Then, Google AdSense will accept your subscription to start posting some Ads.

Alternatives Considered

Google Ads (formerly AdWords), Google Search Console and Google Analytics

Other Software Used

Google Ads (formerly AdWords), Google Search Console, Google Analytics

Have been using Google AdSense for 18 years

Incentivized
Anatoly Lubarsky
Founder and lead developer in Research & Development at x2line (1-10 employees employees)

Use Cases and Deployment Scope

I have been using Google AdSense for maybe 18 years as a monetization tool for my websites and web-based games. I used mostly banners on websites and on HTML5 games. I currently use Google AdSense less since most of my properties moved into mobile, and on mobile, I use Google AdMob, which is a mobile arm of Google AdSense as I understand it.

Pros

  • Google AdSense monetizes web sites
  • Google AdSense provides high quality inventory
  • Google AdSense provides a variety of unobtrusive options for banners

Cons

  • Google AdSense should monetize mobile applications
  • Google AdSense should monetize Mac native applications and games
  • Google AdSense should pay out more for a click for tier 1 countries traffic

Most Important Features

  • Google AdSense is the default option to monetize web sites
  • Google AdSense provides high quality inventory of ads and good match
  • Google AdSense maintains high quality security and privacy standards

Return on Investment

  • Google AdSense helped me jump start my business
  • Google AdSense has always been the most reliable option to monetize web traffic

Alternatives Considered

Google AdMob

Other Software Used

Google AdMob, Microsoft SQL Server, Beyond Compare, Notepad++, Adobe PhotoShop, Visual Studio IDE, Microsoft Excel, Android Studio, Skype

Best Way to Monetize Your Content

Incentivized
Garegin Baghdasaryan
Senior Digital Media Manager in Marketing at Apollo Interactive (11-50 employees employees)

Use Cases and Deployment Scope

Google Adsense is pretty straight forward and easy to use. It helps me monetize my website and helps make money on from my sites.

Pros

  • Earn Money
  • Monetize Website
  • Helps make your site better

Cons

  • Verifying First site is difficult
  • Reports are sometimes too thin
  • Data takes time to update
  • Sometimes not in real-time which should not happen

Most Important Features

  • Interface
  • Reporting
  • Monetizes My content

Return on Investment

  • Positive ROI since I started

Alternatives Considered

Revcontent

Other Software Used

Facebook Business Manager (formerly Pages Manager), Revcontent, Microsoft Advertising (formerly Bing Ads)

Use Adsense to Increase Your Income!

Incentivized
Shawn DehnerView profile
Real Estate Investor at Small House Catalog (1-10 employees employees)

Pros

  • It is easy to implement.
  • It provides consistent income.
  • Ads require little to no upkeep once coded into my website.

Cons

  • I would like to see the automatic ad placement be improved.
  • Specific platform integrations (Squarespace, e.g.) would be useful.

Most Important Features

  • Easy of implementation
  • The fact that it requires no involvement from me after implementation
  • It provides a little bonus income.

Return on Investment

  • Adsense pays all the base operating expenses for my business.
  • Adsense often provides surplus income beyond basic business maintenance expenses.
  • Advertising can be a turn off to some visitors.

Other Software Used

Squarespace, Shopify, Adobe Acrobat Reader DC, Adobe PhotoShop, Podium, Microsoft Excel, Google Ads (formerly AdWords), Google Drive, Apple iCloud

Simply the best way to monetize your website

Incentivized
Verified User
Employee (1-10 employees employees)

Use Cases and Deployment Scope

Google Adsense is unequivocally the largest and simplest way to implement ads on a website. I run a portfolio of websites and utilize the tools provided by AdSense to monetize every site. I can easily customize what type of ads, how often ads appear, and where ads appear on site (pop-up, sidebar, header, optimized within content). THIS IS THE EASIEST WAY TO MONETIZE YOUR WEBSITE.

Pros

  • Optimization and Experimentation
  • Ease of use
  • Detailed analytics and reporting

Cons

  • There is no app
  • UI changes frequently (but typically for the better)
  • Analytics can be challenging to configure

Most Important Features

  • Copy/paste code snippets
  • Auto experiments (which types of ads where)
  • Detailed analytics

Return on Investment

  • It is our primary revenue source.
  • Ease of use allows us to focus on content instead configuring ads.

Alternatives Considered

Taboola