AdSense Information Reviews & Insights

Score6.9 out of 10

87 Reviews and Ratings

Community insights

TrustRadius Insights for Google AdSense are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Effective Monetization: Users appreciate that Google AdSense effectively monetizes websites, allowing them to earn money through displayed ads. This feature enables website owners to generate revenue consistently and sustainably.

High-Quality Inventory: Some users find Google AdSense offers high-quality inventory and various unobtrusive banner options, enhancing their websites without compromising user experience. The availability of premium ad content contributes to a more professional look for their sites.

Detailed Analytics and Reporting: Users like the detailed analytics and reporting provided by Google AdSense, making it easier for them to analyze performance and optimize ad content effectively. The comprehensive data insights empower users to make informed decisions regarding their advertising strategies.

AdSense Reviews

3 Reviews

InformationComputer Software1Internet1Computer Games1

Have been using Google AdSense for 18 years

Rating: 7 out of 10

Incentivized

January 22, 2022

Use Cases and Deployment Scope

I have been using Google AdSense for maybe 18 years as a monetization tool for my websites and web-based games. I used mostly banners on websites and on HTML5 games. I currently use Google AdSense less since most of my properties moved into mobile, and on mobile, I use Google AdMob, which is a mobile arm of Google AdSense as I understand it.

Pros

Google AdSense monetizes web sites
Google AdSense provides high quality inventory
Google AdSense provides a variety of unobtrusive options for banners

Cons

Google AdSense should monetize mobile applications
Google AdSense should monetize Mac native applications and games
Google AdSense should pay out more for a click for tier 1 countries traffic

Likelihood to Recommend

Google AdSense is well suited for old-school websites and HTML 5 games as it provides good quality inventory, a good match. At the same time, the banners are unobtrusive. Google AdSense is less appropriate in mobile app scenarios in native games and apps. Google AdSense is less appropriate and even forbidden on social networking sites such as Facebook and HTML5 games platforms.

Anatoly Lubarsky

Founder and lead developer in Research & Development at x2line (Computer Games, 1-10 employees)

Vetted Review

18 years of experience

Simply the best way to monetize your website

Rating: 10 out of 10

Incentivized

January 12, 2022

Use Cases and Deployment Scope

Google Adsense is unequivocally the largest and simplest way to implement ads on a website. I run a portfolio of websites and utilize the tools provided by AdSense to monetize every site. I can easily customize what type of ads, how often ads appear, and where ads appear on site (pop-up, sidebar, header, optimized within content). THIS IS THE EASIEST WAY TO MONETIZE YOUR WEBSITE.

Pros

Optimization and Experimentation
Ease of use
Detailed analytics and reporting

Cons

There is no app
UI changes frequently (but typically for the better)
Analytics can be challenging to configure

Likelihood to Recommend

If you own a small website with a general audience, [Google] AdSense is for you. If you have a larger website, and/or very niche subject matter on your site, finding individual partners to sell ads to generally can result in higher earnings. Adsense will pay you based upon impressions and clicks, typically individual partners will only pay for clicks in my experience.

Verified User

Employee (Internet company, 1-10 employees)

Vetted Review

10 years of experience

Superb Detailed Ad Unit Platform

Rating: 9 out of 10

Incentivized

July 6, 2021

Use Cases and Deployment Scope

We use Google AdSense to track how much we are making off ads on two sites and a YouTube channel. The two sites comprise a blog with educational articles and an e-commerce store that sells digital goods to designers. The e-commerce brand has a Youtube video were we post tutorials for designers and also acts as a traffic channel to funnel watchers to the store.

Pros

Ability to add responsive ads
Optimization tips to increase your earning
Revenue tracking over different periods of time

Cons

A breakdown of how much you made on YouTube vs website ads
Underpayments to transactions--the ending balance can be confusing
Not much explanation or opportunity to use matched content and native content ads

Likelihood to Recommend

Google AdSense is suited to scenarios where you want to keep track how much revenue you are making from multiple ad units on multiple sites. Each ad unit can be isolated to understand how much it's bringing in and whether or not it's beneficial to keep it running. Testing of different sized ad units is covered by the platform. It is not useful if you want to know the breakdown revenue of different ad units from YouTube.

Verified User

Team Lead in Engineering (Computer Software company, 1-10 employees)

Vetted Review

6 years of experience

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