Google Ad Manager Reviews & Insights

Score8.5 out of 10

392 Reviews and Ratings

Community insights

TrustRadius Insights for Google Ad Manager are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Streamlined Account Management: Users have found the platform efficient for managing large accounts through bulk edits and changes, saving them time and simplifying their workflow significantly. This streamlined process has enabled users to focus more on strategic aspects of their campaigns.

Robust Reporting Options: Reviewers highlighted the ease of use and robustness of the reporting features, mentioning how detailed insights have helped them make informed decisions confidently. The variety of reporting options has empowered users to analyze data comprehensively and optimize performance effectively.

Valuable Campaign Tracking: Users appreciate the platform's ability to track campaigns, conduct keyword research, and optimize advertising strategies effectively, leading to increased engagement and conversions. By leveraging these tracking capabilities, users have been able to refine their targeting strategies and enhance campaign outcomes successfully.

Google Ad Manager Reviews

19 Reviews

Mid-sized Companies (51-1,000 employees)

Love it or hate it, Google Ad Manager is a staple for paid media stacks

Rating: 8 out of 10

Incentivized

October 31, 2024

Use Cases and Deployment Scope

We use Google Ad Manager for running search ads to market & promote the products we sell at our company.

Pros

Easy payment
Easy ad creation
Easy keyword selection

Cons

Limited reporting transparency for certain ad types, particularly Performance Max campaigns
For those accustomed to the legacy interface, the new layout (new as of mid-2024) is difficult to navigate
The in-platform suggestions are often unhelpful or even detrimental

Likelihood to Recommend

Google Ads Manager is a good solution for those looking to run search ads to promote their products or services.

Verified User

Manager (Insurance company, 51-200 employees)

Vetted Review

5 years of experience

Improve your ROI with Google Ad manager!

Rating: 8 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

Google Ad Manager serves as a one stop destination for me to work with all my ad tech tools.

It helps me manage different formats of creatives in library.
Connects to multiple exchanges returning back extensive data.
Covers all my needs through google ad tech tools integrations.
Best in class forecasts as it provides a clear view of performance metrics.

Pros

I work on raw creatives conversion to ads using Google Ad Manager
I publish my ads by keeping them ready in this tool - as a repository
Outstanding reports and graphs

Cons

Formatting options can be brought to the reports.
Custom attributes and metrics can be allowed to match dynamic business needs.
Improvements can be made in terms of organizing the tools connected to Google Ad Manager - Better classification.

Likelihood to Recommend

Google Ad Manager is the most helpful tool if you are revolving around Google products. This is because it enables us to work with integrations seamlessly, also providing better compatibility.

I think, the tool is of less usage in case of programmatic advertising and tools outside of the Google Ad Manager suite.

Verified User

Advisor in Customer Service (Retail company, 51-200 employees)

Vetted Review

3 years of experience

Google Ads is my personal fav!

Rating: 7 out of 10

Incentivized

June 16, 2022

Use Cases and Deployment Scope

I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was amazing to use. the interaction was a bit hard to do with google analytics, so we had to refer to YouTube for that but overall it was easy to use and they have a lot of tutorials that help you to see a lot of new features which you did not know they had.

Pros

Tracking of campaigns
Keyword research

Cons

Provide hide option for not useable campaigns.
Tricky to connect with Google Analytics in my opinion.

Likelihood to Recommend

It is a cost-effective platform. Google Ad Manager provides the option to run ads globally with few clicks. Ads for clients are also easy to manage and we can give them the statistics also very quickly. The best is the keyword research tool. This saves us the trouble of seeing an external tool.

Verified User

Executive in Marketing (Machinery company, 51-200 employees)

Vetted Review

2 years of experience

Biggest Player in the Search Marketing Game

Rating: 9 out of 10

Incentivized

May 13, 2022

Use Cases and Deployment Scope

I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. This is due to the goals of the clients and the user intent that we can tap into with search campaigns.

Pros

Bulk edits and changes streamline management of large accounts
Reporting options are robust and easy to use
Provides the largest market share of search marketing in the world

Cons

More visibility into smart-bidding algorithms
Optimization recommendations other than spend more
More transparency in search terms reports

Likelihood to Recommend

Google Ads is well suited to advertisers that operate in a space with healthy market awareness. If they are advertising a product or service that users are generally aware of and search for, Google ads campaigns could be successful. For those that have a new or extremely niche offering, there may not be enough search volume to justify the effort.

Ben Sottek

Sr. Paid Media Account Strategist in Marketing at Directive Consulting (Marketing & Advertising, 51-200 employees)

Vetted Review

7 years of experience

View profile

If you want a really good product to market ad's with, Google ad's is your product.

Rating: 9 out of 10

Incentivized

May 12, 2022

Use Cases and Deployment Scope

With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.

Pros

Attraction
Cost effective
engauges

Cons

more configuration
more documentation or videos to set it up
allow for additional features with out having to pay for them.

Likelihood to Recommend

The product is a really good product and we have not had any issues in using the product or educating others on how to use it. The only area that needs enhancement is how to gain more market share with the use of the ads. Maybe a way to make them more targeted within the area or within a region that you want to market more ads at.

Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT)

Director of IT/Operations and Security in Information Technology at SambaSafety (Computer Software, 201-500 employees)

Vetted Review

6 years of experience

View profile

Easily Place Well-Targeted Ads and See Results

Rating: 9 out of 10

Incentivized

March 23, 2020

Use Cases and Deployment Scope

Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and managing that work that our creative team is doing on behalf of our clients. We use the Manager to execute portions of our paid media campaigns and use the Manager for reporting metrics as well.

Pros

High functionality and user friendly.
Great on the back end to develop reports.
Tracks many key metrics important to clients.

Cons

Cross-team functionality would provide greater access.

Likelihood to Recommend

If you are recommending that your client utilize Google for paid media, or if your client is excited about the possibility then you have to use Google Ad Manager. The good news is that Google Ad Manager makes advertising with Google relatively seamless and provides great reporting data at the end of campaign or whenever you need to pull it.

Verified User

Strategist (Public Relations & Communications company, 51-200 employees)

Vetted Review

4 years of experience

Google Ad Manager Review

Rating: 8 out of 10

Incentivized

March 11, 2020

Use Cases and Deployment Scope

Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.

Pros

Real-time and accurate performance metrics (impressions and CTRs)
Targeting capabilities
Control over creative assets and ad unit sizes

Cons

Complex product, big learning curve for beginners

Likelihood to Recommend

Google Ad Manager is used by our Ad-ops team on a daily basis to create and manage our digital campaigns for ads that run on our site and direct users to a client's website in order to generate traffic and sales.

Verified User

Account Manager in Sales (Publishing company, 201-500 employees)

Vetted Review

2 years of experience

Take your display advertising to the next level

Rating: 9 out of 10

Incentivized

February 18, 2020

Use Cases and Deployment Scope

I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with their content. This ranges in topic from security to AI. My team executes and reports on all campaigns. With the new changes within Ad Manager some reporting can be tricky.

Pros

Ad management.
Custom reporting.

Cons

Reporting.
Changes/updates notification.

Likelihood to Recommend

Ad Manager is a great tool to help you expose your product or content to a specific geo targets audience. You can also target by keyword etc. Ad Manager is a great place to start nurturing your audience. Campaigns that seem to not perform as well as ads are those such as live online events or webinars. Campaigns that have a high level of success with my team are whitepapers, trials, ebooks, etc

Avery Falkenstein

Campaign Specialist in Customer Service at Devada (Internet, 501-1000 employees)

Vetted Review

2 years of experience

View profile

Google Ad Manager is the best because the audience is simply the best

Rating: 7 out of 10

Incentivized

December 27, 2019

Use Cases and Deployment Scope

We use Google Ad Manager to work with Google AdWords and publish ads. Our Marketing department uses it for advertising purposes and we will use this to promote different website pages and landing pages that we want customers to see when they are using Google search to look up terms and searches.

Pros

Promote ads.
Drive page visits.

Cons

Customer support isn't great.
There is no tutorial or walk-through process.

Likelihood to Recommend

Google Ad Manager is great simply because they are the best software and business to advertise on. Facebook and other social media sites are good, but no place will ever be better than advertising with the best search engine on the internet. If you want to get the best bang for your buck, this is how.

Shannon McNamara

Digital Marketing in Marketing at Flatiron (Hospital & Health Care, 501-1000 employees)

Vetted Review

2 years of experience

Google Ad Manager Review

Rating: 10 out of 10

Incentivized

December 4, 2019

Use Cases and Deployment Scope

Google Ad Manager is being used by my organization in a variety of ways. Although we do not use it internally for advertising purposes, we use and implement this product for many of our clients within our agency. We use this as a paid media platform to promote, engage and generate more leads and contacts for companies and organizations.

Pros

Manage multiple ads.
Reporting capabilities.
Integratable with Google products.
Integrates well with marketing platforms.
Targeting.

Cons

Constant changes.
More help videos.
Better customer service line.

Likelihood to Recommend

Google Ad Manager is very appropriate for many business-to-business organizations along with organizations that support business-to-consumer transactions. It allows you to deploy and manage both text and display ads on the Google network. It allows you to customize and report on all of these features.

Verified User

Consultant in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

1 year of experience

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