Great for leaving a lasting impression!
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
We mostly use GoFundMe for disaster relief and special needs funding. It is a great platform for us to share a message of what our needs are and how much we support we are looking for. This is used across the whole organization and allows us to include marketing materials for a call of action. This addresses time management for us, whereas with other platforms we are required to put in more time to manage reports and payments.
Pros
- Call of action marketing
- Progress thermometer or meter
- Great place for comments by donors
Cons
- Stricter accountability for legitimacy.
Likelihood to Recommend
GoFundMe is well suited for personal appeals where a story can be told and donors feel an immediate result or effect. It is less appropriate for larger mass appeals that are not targeted directly to a specific cause. For example, not good for companies to ask for funding for operating expenses.