Gemini Easy to Use!
Pros
- It's extremely easy to search for a keyword, ad group, or campaign.
- It's extremely easy to update a bid for a keyword, ad group or campaign.
- Both Google & Bing require you to download a program in order to edit our bids. Gemini does not.
Cons
- Sometimes when I search for an Ad Group, duplicates appear. But when I go into the Campaign and look for the Ad Group, there is only one.
- The line in which it says which Campaign and then Ad Group you are in should be frozen so that it would easier to select the Campaign to go back & then into a different Ad Group.
- You can't search for a keyword by its affiliate id. That is extremely frustrating. When I search for a keyword by its name, it brings up all keywords with that name, no matter what match type it has.
Return on Investment
- Updating the bids was quick and efficient.
- Dealing with the duplicate ad groups when searching for them was frustrating and complicated.
- It took time to go through the campaign and then search for the ad group to discover no duplicates.
- Not being able to search by the affiliate id also meant that it took me longer to update the bids for the keywords because I had to check to see which match type it was before updating.

