Buyer Discovery by Gartner Digital Markets

Gartner Digital Markets is a division within Gartner, helping B2B companies to build their brand, capture buyer demand, and grow their business.

Focusing on Intent Data, the company gathers buying signals from more than 100 million B2B buyers researching software across Capterra, GetApp, and Software Advice. B2B Intent interprets software buyer behavior to predict which companies have the highest intent to purchase software in your categories, so you can reduce acquisition and retention costs.

Additionally, the division offers lead generation services, where software advisors qualify buyers through real phone or chat conversations, set meetings, and deliver leads to the customer. After determining the ideal buyer, customers can become one of up to five software providers Gartner's advisors recommend after they collect buyer requirements and find a match. Clients can get qualified leads based on budget, authority, need, and timing (BANT), delivered to a sales team to quickly action and close.